Actually, it is brain surgery.
No, we're not surgeons, but partnering with our client GE Healthcare, Infographics recently developed a quick reference guide for advanced surgical suite equipment. In this example, we're communicating steps involved in using a cranial clamp and other surgical equipment for delicate brain surgery. The use of color assures our clients' audience can quickly recognize the importance of each part involved while using this complex medical product. The quick reference guide serves as a visual refer... Read Full Story
Infographics' creates audience-focused solutions
Technical Controls needed new instructions for their audience of skilled maintenance personnel installing Sani-Cell products in public restrooms. This audience rarely has the time or patience to explore instructions full of a lot of words jammed in around spotty illustrations.The knowledge and experience of these end-users, combined with a limited amount of space for copy large enough to be helpful on-site, provided an opportunity for Technical Controls and Infographics to offer a wordless so... Read Full Story
Infographics® Who's Who
Team Member: Matt SmelcerPosition: Information Design SpecialistAlma Mater: East Tennessee State University, Industrial Design majorHometown: Kingsport, TNFamily: Wife, Leslie, and 2 dogs, Daisy and ReesieFavorite Quote: The early bird gets the worm, but the second mouse gets the cheese.Quirky Fact: I collect and customize vintage action figures. (Note: photo of Matt as Flash at JoeCon 2007, the International G.I. Joe Collectors Convention.) When I’m not working I like to: Tinker with and fi... Read Full Story
Our Strength is Our Team
Not your average design studio, we like to refer to the Infographics' team members as information engineers. Our team is comprised of a unique blend of right brain creative talent and left brain technical aptitude. Add to this our personal experience as consumers, product developers, and communications professionals, and you get a team that understands technical product communications can be inadequate and confusing. Combined, all this makes us a strong partner for any business with technical... Read Full Story
Infographics Step of the Day - Medical
Today’s example was developed for our friends at Bodypoint to show their Leg Harness wheelchair accessory in action in a way that demonstrated the proper fit around the patient’s leg. According to our client, past images made this device look like a groin strap, similar to the pelvic portion of a skydiving harness. By using ghosting techniques, Infographics was able to demonstrate how the Leg Harness holds each leg at the inner thigh, to provide resistance to pelvic rotation and obliquity, wi... Read Full Story
Infographics Step of the Day - Electrical Sequences
Wiring and electrical sequences can be some of the most challenging and complex to communicate – especially since there are so many variables involved. Today’s step is from an appliance installation guide developed for our friends at Viking Range Corporation. In this case several wiring options were shown and one key challenge was clearly identifying wire colors when working with a black and white format. The primary objective was to focus on safety and be as clear as possible to avoid confu... Read Full Story
Infographics Step of the Day - United Chair
OK – be honest… how many of you have an office chair and you don’t know how all of those levers and adjustments work? Honestly? Today’s steps were developed for our friends at United Chair to help address that problem. In this case, we suggested that instead of showing the chair from the side – as is customary – we show it from above to better communicate the controls the way the user will access them. This approach communicated function and interface so well that it was incorporated into poi... Read Full Story
Infographics Step of the Day - Lost in Translation
Hello folks! We’re back after a brief end-of-summer hiatus. Today some fun – it appears that the intent here was to avoid falls, but some things are easy to lose in translation. This serves as a reminder that it’s very important to validate your work and be sure to check translations for accuracy! Read Full Story
Infographics Step of the Day - Hands
Today’s theme – HANDS. As we’ve mentioned in previous entries, it’s often important to show users how to interact with parts and components when assembling or using a product. Using hands (rather than just arrows) to show details about how to handle products can make it much easier for users to understand important sequences. In this case, we use hands specifically to show how to grasp and squeeze parts to engage or release components. This sequence was developed for our friends at OXO who ar... Read Full Story
Infographics Step of the Day - Plumbing Part II
Continuing on our plumbing theme...Today’s step demonstrates how a toilet functions by comparing new plumbing technology to conventional technology, specifically showing how the lever actuates the flush valve and flapper. This step was later turned into an animation embedded in PowerPoint presentation and used in training plumbers. By showing the conventional toilet functioning on the left hand side it’s much easier to understand how the new technology from our friends at Geberit works. Caref... Read Full Story