Ford Drops F150 “SFE” Package

It feels good to be right about something at TundraHeadquarters.com (since it happens so rarely). Back in September, 2008, we wrote a post about the F150 SFE (Superior Fuel Economy) package saying quote:

the “SFE package” is nothing more than a marketing ploy that takes all of Ford’s standard truck improvements (like the new 6-speed auto and a more aerodynamic design) and calls them something special. While Ford certainly deserves credit for improving the fuel economy of all of the 2009 models, it’s embarrassing to brag about a “package” that’s little more than a set of standard features.

Earlier in the week, Ford quietly dropped the SFE as a special package, opting instead to offer this level of fuel economy on a standard F150 without all the hype - almost as if everyone at Ford’s F150 marketing department realized that this was a bad idea.

Maybe next time we’ll get an email from one of Ford’s marketing people BEFORE they make a mistake like this…

Probably not.