A Retweet is the Sincerest Form of Flattery

Listening to Guy Kawasaki is always a joy. Regardless of whether you agree with what he is saying or not, he is always both thought-provoking and entertaining. The Alltop co-founder is a living legend in the world of social media and startups and is a must-follow on Twitter for budding marketing professionals.

During a recent speaking engagement in San Diego, Kawasaki had his normal flurry of quirky, intuitive pieces of advice that struck home with most in the audience. One thing in particular he noted was that “today, a retweet is the sincerest form of flattery.” While I often take retweets for granted with a relatively large Twitter following for a non-celebrity, this one comment made an impact on me.

Since it was less than 140 characters, I naturally tweeted the statement and was surprised by the response. First, it was retweeted 25+ times - nothing too surprising there. What was surprising was that in watching the accounts that retweeted it. They started retweeting… a lot. (more…)