I am the co-founder of MrSkin.com and have been marketing for 25 years. Online, I have spent the last 11 years marketing my own and client's products and services. I have been a featured speaker at many industry events and am an ardent follower of all things interactive. My blog reflects the pieces of the Internet I find interesting and profitable not only for myself but my readers.
What I'm Reading
Groundswell by Charlene Li. BrainTricks by David Weiner. MadScam by George Parker.
Subjects I'd Like to Learn More About
Social Media, the latest tricks and tips on how to raise a brand's awareness by using it's existing customers to generate comments and content that can increase their user base.
An Interesting Fact
Most website owners could benefit from using a "Comparison Site" strategy. When used correctly you can boost PPC ROI as much as 3X. Watch the video on my site to learn how you can employ this strategy for your own site.
As a long time CPA trench worker, on both the advertiser and publisher side of the bench, I have noticed that many advertisers do not particularly take the precautions that they should when operating in an online environment. Particularly when it comes to CPA network distribution.
I have compiled a few of my favorite links that advertisers should find useful to protect themselves against fraud at every stage of the buying process. Because all online merchants have to deal with card-not-pre... Read Full Story
Last night I was doing my normal routine of answering hundreds of emails and working on multiple projects at the same time, in general staying up way too late for most people who are not meth freaks. But one of the tasks that I enjoy the best in the wee hours is reviewing new affiliates’ applications to my network, Offeratti. Particularly when they are from countries you know it is daytime, so you have a good chance of getting them on the phone.
I am usually inundated with affiliate a... Read Full Story
This article is a reprint of an Offeratti newsletter sent to it’s Publishers. Happy 4th and enjoy your freedom, it has a price.
Happy 4th of July for our Publisher and Network Partners!
As July 4th marks the independence of a great nation, so too does it remind us that with freedom also comes responsibility.
In our industry that comes in two flavors, responsibility of the Advertiser to provide a quality product or service to the consumer. And in turn, the responsibility that Publish... Read Full Story
Affiliate Convention in Denver this last week, proved to be one of the surprise events of the year. Attended by over 1200 affiliates, publishers, networks, agencies and service providers, the conference was a three day network bonanza.
The conference itself was a collaboration of several of the performance marketing industry’s best known players including Heather Paulson and her Paulson Management Group, Webmaster Radio’s Brandy Shapiro Babin and Daron Babin, as well as AffEuro.
... Read Full Story
If Google can be credited with anything in this world, beyond not being evil, they deserve to be recognized for a brilliant execution of a business plan they never really intended, but have allowed to flourish. The business plan I am referring to is the whole Make Money From Google genre of eBooks, Online Courses, membership sites and coaching campaigns that have sprung up around AdSense.
In Offervault, there are no less than 40 campaigns running right now that Feature a Google work from hom... Read Full Story
Yanik Silver, one of the Internet’s most brilliant copywriting and business strategy experts, has done it again. The Underground Conference has always been a mecca for the unsung successes online that Yanik is so expert at getting to come out of the closet and speak.
I have known Yanik for nearly 10 years. I first met him when he sat next to me at a conference in Boulder that Jonathon Mizel, Corey Rudl and Declan Dunn presented. I do not believe anyone in the room ever expected that ... Read Full Story
It’s Official, I have launched what is my most ambitious project to date. I have launched a new CPA Network - The Offeratti Network.
I finally took the plunge after playing on the outside for the last 6 years I have spent in mainstream online marketing and have decided to open my own CPA marketing network and advertising agency. I have been engaging IM guru’s over the past several months
to get me their best performing campaigns whipped into shape for distribution among affili... Read Full Story
Recently, a potential client of mine asked me about RipoffReport.com and how they are able to offer a paid service to protect business’ from negative postings on their site. So I decided to do a little investigating of my own.
It took little more than a few searches to see that the topic of “Ripoffreport.com” and “extortion” seem to inextricably linked.
Unlike the Better Business Bureau, RipOffReport does not seem to be an impartial organization that allows a fa... Read Full Story
I have recently been searching Orbitz and Travelocity for their user generated video. I can’t find any. So here’s an idea I am giving away if anyone at either of these sites is listening.
Since The Flip video recorder is about as stupid simple as you can get, why not give vacationers the option to have one to use for their trip for free, as long as they upload at least 10 minutes of video. If they don’t upload any video, then they get charged $25 for using it (or the full... Read Full Story
Want to buy ads on one of the web’s top properties that are locally targeted and easy for the unsophisticated buyer to make and launch? MSNBC.com, ranked by Alexa the #6 most visited site on the web is enabling local advertisers to reach local users when they visit any of 8 channels the 300×250 or 728×90 ads will run on.
AdReady from MSNBC.com, supplies ready made the creatives, you simply drop in the text, phone, picture, background color and website address you want to go o... Read Full Story
