I am the co-founder of MrSkin.com and have been marketing for 25 years. Online, I have spent the last 11 years marketing my own and client's products and services. I have been a featured speaker at many industry events and am an ardent follower of all things interactive. My blog reflects the pieces of the Internet I find interesting and profitable not only for myself but my readers.
What I'm Reading
Groundswell by Charlene Li. BrainTricks by David Weiner. MadScam by George Parker.
Subjects I'd Like to Learn More About
Social Media, the latest tricks and tips on how to raise a brand's awareness by using it's existing customers to generate comments and content that can increase their user base.
An Interesting Fact
Most website owners could benefit from using a "Comparison Site" strategy. When used correctly you can boost PPC ROI as much as 3X. Watch the video on my site to learn how you can employ this strategy for your own site.
Affiliate Convention in Denver this last week, proved to be one of the surprise events of the year. Attended by over 1200 affiliates, publishers, networks, agencies and service providers, the conference was a three day network bonanza.
The conference itself was a collaboration of several of the performance marketing industry’s best known players including Heather Paulson and her Paulson Management Group, Webmaster Radio’s Brandy Shapiro Babin and Daron Babin, as well as AffEuro.
... Read Full Story
If Google can be credited with anything in this world, beyond not being evil, they deserve to be recognized for a brilliant execution of a business plan they never really intended, but have allowed to flourish. The business plan I am referring to is the whole Make Money From Google genre of eBooks, Online Courses, membership sites and coaching campaigns that have sprung up around AdSense.
In Offervault, there are no less than 40 campaigns running right now that Feature a Google work from hom... Read Full Story
Yanik Silver, one of the Internet’s most brilliant copywriting and business strategy experts, has done it again. The Underground Conference has always been a mecca for the unsung successes online that Yanik is so expert at getting to come out of the closet and speak.
I have known Yanik for nearly 10 years. I first met him when he sat next to me at a conference in Boulder that Jonathon Mizel, Corey Rudl and Declan Dunn presented. I do not believe anyone in the room ever expected that ... Read Full Story
It’s Official, I have launched what is my most ambitious project to date. I have launched a new CPA Network - The Offeratti Network.
I finally took the plunge after playing on the outside for the last 6 years I have spent in mainstream online marketing and have decided to open my own CPA marketing network and advertising agency. I have been engaging IM guru’s over the past several months
to get me their best performing campaigns whipped into shape for distribution among affili... Read Full Story
Recently, a potential client of mine asked me about RipoffReport.com and how they are able to offer a paid service to protect business’ from negative postings on their site. So I decided to do a little investigating of my own.
It took little more than a few searches to see that the topic of “Ripoffreport.com” and “extortion” seem to inextricably linked.
Unlike the Better Business Bureau, RipOffReport does not seem to be an impartial organization that allows a fa... Read Full Story
I have recently been searching Orbitz and Travelocity for their user generated video. I can’t find any. So here’s an idea I am giving away if anyone at either of these sites is listening.
Since The Flip video recorder is about as stupid simple as you can get, why not give vacationers the option to have one to use for their trip for free, as long as they upload at least 10 minutes of video. If they don’t upload any video, then they get charged $25 for using it (or the full... Read Full Story
Want to buy ads on one of the web’s top properties that are locally targeted and easy for the unsophisticated buyer to make and launch? MSNBC.com, ranked by Alexa the #6 most visited site on the web is enabling local advertisers to reach local users when they visit any of 8 channels the 300×250 or 728×90 ads will run on.
AdReady from MSNBC.com, supplies ready made the creatives, you simply drop in the text, phone, picture, background color and website address you want to go o... Read Full Story
Eppendorf, a € 346 million German biotech company,
released aviral video on YouTube entitled “It’s called epMotion” and it parodies
boy bands but with a biotech twist. Marketing in the dry
world of biotech instruments made history with lyrics such as “DNA,
RNA, Protein, cell cultures, less free agents, faster workflow saves
you money well, well, well”. Well maybe it’s not 2 All Beef
Patties, but it is an excellent use of social media - 81,870 views
since ... Read Full Story
Is the hype surrounding mobile advertising real? With millions more cell phones than PC’s and laptops in play, marketers need to look at this channel as a vital part of their overall marketing plan. But how can they overcome the roadbloacks such as display continuity across multiple carrier platforms and long wait times to implement short codes?
Recently I watched Ad Age’s 3 Minute Video Report What Agency Creatives Don’t Know About Mobile Advertising which featured Richard Ti... Read Full Story
I religiously read Joel Comm’s daily Internet Marketing newsletter to see whose salesman’s smock Joel has wrapped himself in for the day. Today it is ViralURL.com’s ViralBar utility. This affiliate tool allows you to wipe out any would be commission stealers and affiliate ID fraud by cloaking your affiliate link in a most ingenious way. If you are tired of affiliate marketing fraud, this is a great choice to stop it.
I have had commissions stolen before and have used the... Read Full Story
