In my last post, I talked about the importance of talking to your customers directly to get the most out of everything the internet has to offer you and your business. In this post, we’ll talk a little bit about how that can be done.
How do you do this?
We’ll get more into that in the practical parts later, but you’re going to need to customize your site and all of your other communications so that you are exactly what the potential customer is looking for. At its most basic level, you’re go... Read Full Story
(Continued from the previous post: How We Tried to Make a Square Peg Fit Into a Round Hole With Early Online Media)
It’s all About Communication!
If traditional advertising was a speech, then online advertising is a conversation.
Your content, in all of its forms, is the single most important part of your communications strategy. Your content needs to be authentic and provide useful information; in today’s jaded advertising atmosphere, people can see a sales pitch coming from a mile away.
So... Read Full Story
(Continued from the previous post: Wasting Half Your Money on Traditional Advertising)
There was a reason that early online advertising was referred to as ‘New Media’. Because it was new – really, really, new (hmmm kind of obvious eh?).
It was the first new way of advertising to come about since the advent of television. It was also adopted into the mainstream in record time – faster than any other medium, including TV, cable and radio. And advertising professionals had no idea what to do ... Read Full Story
Once upon a time, the only way you could get your message out there was to buy advertising, or convince someone to write something about you. It cost a lot of money, and there wasn’t a really good way to measure the results. As someone (there are arguments as to who) in advertising once said, “Half the money I spend on advertising is wasted, but I don’t know which half.” And that’s just how it went.
Your choices were newspapers, magazines, outdoor, radio, television, ... Read Full Story
To succeed in the future you must first understand the past.
That sounds like something someone famous would say, but I’m not quite sure if that’s exactly how it goes, but you get the idea.
To succeed in the online world, you have to understand where it came from, and how’s it’s changed. Then you can see where it’s heading, and be ahead of the curve.
I’ve been thinking a lot about how business communication works, both past and present. How traditional advertising worked and the theories be... Read Full Story
It’s not often that I review other PPC products, because frankly, they’re my competition. And a lot of the products out there suck. But there are a few select products that I think are worth it, and in the interest of spreading the love around, I want to tell you about them.
PPC Coach (http://www.ppc-coach.info/join) is one of those products. You won’t find a lot of hype on their sales page, no promises that you’re going to start making thousands of dollars a month instantly. And I like t... Read Full Story
Are you looking for a way to better track you stats and metrics for your website? Then I’ve got something for you.
GoStats is a site that’s been around since 1999, which has both free and paid services to get you all sorts of info about who is going to your site, and what they’re doing once they are there. They not only give you a webstats hit counter to use, but they also have a free site traffic analysis.
The free service includes information on page views, return visitors, and page popu... Read Full Story
So, after reading John Cow for a while, you’ve decided to start a blog of your own. I’m flattered. Really, it’s wonderful that I serve as such an inspiration…just kidding. But, to be serious about it, there are things you need to consider before you get up and running with your blog.
Whether you want to use your blog to make money (and I heartily approve of that) or you just want to voices in your head to get their own platform, you need to get some things straight before you ever compose ... Read Full Story
Your PPC campaign has done its job; it’s driving traffic to your landing page. But your landing page abandonment rate is really high – people are bailing almost as soon as they get there. What have you been doing wrong?
You… Read Full Story
As you know sometimes I’m asked to do reviews on John Cow. And to be honest, some reviews are easier to do than others. This is one of the easy ones.
It’s for Blog Profitz, found at…
Blog Profitz is just what the name implies – a way to make profits on a blog.
Why am I a fan?
Because, if you haven’t noticed, I’m a strong supporter of making money through your blog. And BlogProfitz does this by combining blogging and affiliate marketing, which allows you to monetize your blog with a... Read Full Story
