I get asked a lot about whether or not a particular website needs an online privacy policy or not.  My answer to all those different websites is the same: for the love of little puppies, yes.  No matter what your subject matter or nature of your website, you need to have a privacy policy. NOTE: Now before i get into this any farther I do need to make one thing VERY CLEAR… I AM NOT A LAWYER and therefore do not take anything I post here as legal advice. You are on your own there… s... Read Full Story

The times, they are a changin’. Although it hasn’t officially happened yet, there have been whispers in quite a few places for a while now that things are changing in the world of article marketing, specifically in the article directories and very specifically, with Ezine Articles. And in my personal opinion, it’s a change for the better. Here’s what’s rumored to be happening: submission standards are about to get a whole lot higher. To put it in a nutshell, the minimum standard for article... Read Full Story

So what test should you start using? Google’s Website Optimizer gives you two options: and A/B test or a multivariate test.  But it’s not as clear-cut as that. There are actually two ways to run an A/B test using Google’s Website Optimizer.  One using the given A/B test option and one using the multivariate test option, and then there’s the actual multivariate test using the multivariate test option. Confused yet? I sure was when I started, but here’ a (hopefully) clear, non-jargon using expl... Read Full Story

This is a continuation of the Trusted Expert posts on testing… For testing purposes and the examples we give, we’re going to be using Google’s Website Analyzer which is part of Google Analytics (http://www.google.com/analytics/).  Why?  Well, for one, because it’s free and therefore accessible to everyone; and secondly, because it’s a darn good testing platform… free or not. Google’s Website Optimizer is free, powerful, fast and easy.  What more could you want? It allows you to pe... Read Full Story

This is a continuation of the Trusted Expert posts on testing… For testing purposes and the examples we give, we’re going to be using Google’s Website Analyzer which is part of Google Analytics (http://www.google.com/analytics/).  Why?  Well, for one, because it’s free and therefore accessible to everyone; and secondly, because it’s a darn good testing platform… free or not. Google’s Website Optimizer is free, powerful, fast and easy.  What more could you want? It allows you to pe... Read Full Story

Every single page of you website has elements in it which affect how people view your website. And each of those elements came to be there because of a decision you made. But was it the right decision? You’ll never know how much better you could be doing unless you test. While it may seem like a daunting prospect with all of the potential testing situations available to you, you need to start somewhere. Any testing is better than no testing at all. But if you go off testing willy-nilly, yo... Read Full Story

Every single page of you website has elements in it which affect how people view your website. And each of those elements came to be there because of a decision you made. But was it the right decision? You’ll never know how much better you could be doing unless you test. While it may seem like a daunting prospect with all of the potential testing situations available to you, you need to start somewhere. Any testing is better than no testing at all. But if you go off testing willy-nilly, yo... Read Full Story

You may not realize it, but the things that will make you a Trusted Expert will also help you with your SEO (Search Engine Optimization)… …which will improve your natural ranking with Google… …which will help people searching for your product or service find you in the top of the search rankings… …which makes them think of you as a Trusted Expert! See how that works? If you want to be a Trusted Expert (and of course you do) you need to be all over SEO.  Tha... Read Full Story

You may not realize it, but the things that will make you a Trusted Expert will also help you with your SEO (Search Engine Optimization)… …which will improve your natural ranking with Google… …which will help people searching for your product or service find you in the top of the search rankings… …which makes them think of you as a Trusted Expert! See how that works? If you want to be a Trusted Expert (and of course you do) you need to be all over SEO.  Tha... Read Full Story

I was having a conversation with my uncle / friend today (we went for lunch) and we were talking about business and how as entrepreneurs we sometimes make terrible business people. Now do not get me wrong… entrepreneurs are the people that start businesses but what you need to ask yourself is are they necessarily the right ones to run the business? What he told me was an experience he had some years back when he worked for a company that grew from just a couple of employees to one with ... Read Full Story