Jonathan Martin

In today’s tough Seattle real estate market it is crucial that you present your home in its best light when putting it on the market for sale. To make the most out of your current home, there are a few tricks of the trade to consider: Maximize Space Remove oversized furniture and replace what you can with a smaller alternative. Minimize Clutter Clutter can be a definite deal-killer, so get it out of your house! Clear off countertops, office areas, living areas, and especially kids rooms... Read Full Story

We have another blogging project that focuses on negotiations.  Everyone negotiates!  Whether it is a parent with their children or a couple deciding were to go out to dinner, everyone is involved in negotiations on a daily basis.  And yet most Americans have a negative connotation of negotiation.  It is pride really.  If we have enough money we wouldn’t have to negotiate.  Or we think that negotiation is more like pulling to wool over some ones eyes than coming to mutually beneficial... Read Full Story

We have another blogging project that focuses on negotiations.  Everyone negotiates!  Whether it is a parent with their children or a couple deciding were to go out to dinner, everyone is involved in negotiations on a daily basis.  And yet most Americans have a negative connotation of negotiation.  It is pride really.  If we have enough money we wouldn’t have to negotiate.  Or we think that negotiation is more like pulling to wool over some ones eyes than coming to mutually beneficial... Read Full Story

I just saw this Promotional Key Tag over at CoolBlueLogo a Seattle Promotional Product company.  I just thought it would be a great gift item for an agent.  It is simple and affordable.  Place the house key on the ring and your clients will keep your name/brand close at all times. Just an idea, maybe better than the 6foot sub at moving time idea Read Full Story

Brand Ballyhoo has just released their new line of promotional mugs.  They carry promotional products in just about every category.  These mugs you just have to check out.  Here are 5 that we think will catch your interest. The Enzo, Promotional Cups This promotional cup has a large imprint area and stylish feel. The Brizia, Advertising Mugs Impress your clients with this ceramic advertising mug. Gina, Printed Coffee Mugs Mugs aren’t just for coffee these large wide mouthed... Read Full Story

There is an old sales axiom that points out that each year millions of drill bits are sold in spite of the fact that nobody really wants them. They want holes! In a sense that’s how promotional products generally work–as tools for achieving an outcome. Of course, with hundreds of thousands of different items to choose from, it is easy to get seduced into thinking of our industry as just a lot of fascinating products to sell. However, to do so is to miss the true strategic value of what we... Read Full Story

There is an old sales axiom that points out that each year millions of drill bits are sold in spite of the fact that nobody really wants them. They want holes! In a sense that’s how promotional products generally work–as tools for achieving an outcome. Of course, with hundreds of thousands of different items to choose from, it is easy to get seduced into thinking of our industry as just a lot of fascinating products to sell. However, to do so is to miss the true strategic value of what we... Read Full Story

Today businesses and consumers are asking why each expenditure is necessary and what benefits it is intended to yield. This is especially true in advertising. As Rapp and Collins observe in The New Maxi-Marketing, “The proliferation of media choices and the escalation of media costs have increased the need for truly accountable advertising expenditure…All advertising, whether by image-building brand advertisers or by direct marketers, must be fully accountable.” This accountability starts... Read Full Story

Today businesses and consumers are asking why each expenditure is necessary and what benefits it is intended to yield. This is especially true in advertising. As Rapp and Collins observe in The New Maxi-Marketing, “The proliferation of media choices and the escalation of media costs have increased the need for truly accountable advertising expenditure…All advertising, whether by image-building brand advertisers or by direct marketers, must be fully accountable.” This accountability starts... Read Full Story

The loyalty of yesteryear, whether it be to one’s job, marriage or favorite brands, has slipped. The downsizing of the mid-1990s and today in the 2008 has hit middle management as well as hourly workers, causing increased discomfort and distrust of many large corporations. It has also changed the way that many people who have not been displaced have come to regard their job. Similarly, today’s divorce rate has a ripple effect on how secure and loyal Americans feel. Perhaps nowhere is the... Read Full Story