We have another blogging project that focuses on negotiations.  Everyone negotiates!  Whether it is a parent with their children or a couple deciding were to go out to dinner, everyone is involved in negotiations on a daily basis.  And yet most Americans have a negative connotation of negotiation.  It is pride really.  If we have enough money we wouldn’t have to negotiate.  Or we think that negotiation is more like pulling to wool over some ones eyes than coming to mutually beneficial agreeme... Read Full Story

I just saw this Promotional Key Tag over at CoolBlueLogo a Seattle Promotional Product company.  I just thought it would be a great gift item for an agent.  It is simple and affordable.  Place the house key on the ring and your clients will keep your name/brand close at all times. Just an idea, maybe better than the 6foot sub at moving time idea Read Full Story

Brand Ballyhoo has just released their new line of promotional mugs.  They carry promotional products in just about every category.  These mugs you just have to check out.  Here are 5 that we think will catch your interest. The Enzo, Promotional Cups This promotional cup has a large imprint area and stylish feel. The Brizia, Advertising Mugs Impress your clients with this ceramic advertising mug. Gina, Printed Coffee Mugs Mugs aren’t just for coffee these large wide mouthed mugs are ... Read Full Story

There is an old sales axiom that points out that each year millions of drill bits are sold in spite of the fact that nobody really wants them. They want holes! In a sense that’s how promotional products generally work–as tools for achieving an outcome. Of course, with hundreds of thousands of different items to choose from, it is easy to get seduced into thinking of our industry as just a lot of fascinating products to sell. However, to do so is to miss the true strategic value of what... Read Full Story

Today businesses and consumers are asking why each expenditure is necessary and what benefits it is intended to yield. This is especially true in advertising. As Rapp and Collins observe in The New Maxi-Marketing, “The proliferation of media choices and the escalation of media costs have increased the need for truly accountable advertising expenditure…All advertising, whether by image-building brand advertisers or by direct marketers, must be fully accountable.” This accountability star... Read Full Story

The loyalty of yesteryear, whether it be to one’s job, marriage or favorite brands, has slipped. The downsizing of the mid-1990s and today in the 2008 has hit middle management as well as hourly workers, causing increased discomfort and distrust of many large corporations. It has also changed the way that many people who have not been displaced have come to regard their job. Similarly, today’s divorce rate has a ripple effect on how secure and loyal Americans feel. Perhaps nowhere is the tren... Read Full Story

Andrews Promotional Products just launched their new website.  They have a Promotional Product Blog, and some great articles on how to best motivate your employees through the effective use of Promotional Products. Read Full Story

After reading my post on measurable marketing results, Jeremy a friend and owner of RED GREY Concepts a Seattle Video Production Company sent an article from the Atlas Institute about sponsored search. 60% of people click on search results based on brand recognition.  The best example of this is when people type the title of a book into Google.  Several Sponsored sites pop up, even if Amazon is low on the list they get more of the clicks. This can be good or bad.  take for instance when someo... Read Full Story

We had a staffing services company drop by our office yesterday.  They were looking for us to hire them for our hiring and HR needs.  She dropped of a regular manila folder labels Human Resources.  It was filled with their contact information.  She also dropped of a couple of candy bars with an address label for her company stuck on the front of the bar.  Here is what they think of candy at the B2B Blog. As I ate the candy bar on the way home last night I thought about her promotion.  What wa... Read Full Story

For the Sales person walking in to offices and trying to get past the gate keeper at the front desk, these promotional emery boards are the best.  Everyone uses them and the just don’t get thrown away.  They hag out in the top drawer of the receptionists desk for months, the perfect daily reminder of your company. Pharmaceutical reps have been using these for years to make that lasting impression, now it is your turn. Read Full Story