When you think about Website design keep the target audience in mind all the way through your process. The planned layout and content should reenforce the keyword traffic you are bringing to the site. Even the site name should play a role in the site focus.As a visitor comes to your site they may enter from a variety of traffic sources; search engines, web sites, blogs, links and web directories. Read Full Story

Wow that was some media blitz for this years Presidential election! Hundreds of millions spent just getting the names out and getting out the vote. Much of this happened right on the Web using the very Web Marketing methods we talk about. It does not matter who you were for or against, Obama/Biden(578 Million$ spent) or McCain/Palin(293 Million$ spent.)* At over a billion dollars raised for Read Full Story

What to do when the economy bites the dust… We all know that the world economy has had a series of seizures lately, and if it continues to decline, there will be a deep recession. People are losing their jobs; they may not have a source of income for some time, and because of this they will not be able to make ends meet. As the economy crashes, what are you going to do? Do you have a game plan Read Full Story

One of the most useful tools to work with in building a web marketing campaign is an "Auto responder." This is an automated email handler that will take a person's email signup and process it for a series of relevant marketing email messages you may send. An example of this is found at AWeber Communications . The handler will also keep you legal with respect to anti-spam laws for example, the Read Full Story

Here's a trick that works to drive traffic and generate better profits.Simply create or obtain the rights to an e-book that you can give away. Make sure you have the right to give it away. Then embed links to your website on which you have more related items, either e-books or sales offers. Note: it is important to have related sales offers as you are working on converting an intersted reader to buy the related product. This is called an up sell or cross sale depending if it is the same t... Read Full Story

As you practice new marketing methods you must track traffic and sales performance so you can learn what works and what doesn't. As you gain an undersanding of the market and your customer you will get much better conversion rates. The market demographics may change with time and you will need to change tactics to match.For example through use of daily traffic & sales data you can track small differences made in your A-B test cases that yeild the best conversion rate. This best conve... Read Full Story

One of the most effective ways to generate highly targeted traffic is through the use of an Email list. This "opt in" list allows your visitors to invite you to send them appropriate updates offers and links that they may find attractive. When using the email list if you establish and build their respect they will reward you with return visits and referrals. Under the right strategy you can get more and more referrals. When this happens you have gone viral.You must make sure to buil... Read Full Story

Project of the Month:Yes, it is possible to use one simple web published article to make 'free' money with affiliate links. All you need is:A word processing tool such as MS Word (for a good, free tool use "Open Office").Basic writing skillsAccess to an affiliate program & product links.An approved TOS for that affiliate program that allow links embedded in articles for free distribution on the web.The Steps:Find a good affiliate program and join it.Join 'Ezine artic... Read Full Story

My friend and I were talking a few days ago and the conversation got into web sites/Internet marketing stuff, so I am posting snippets of our conversation here. I am posting this to show some things to think about when starting a website. (I changed the domain names and other personal information we were talking about.)Friend: Search Google for "xyzzy.com" and tell me if there is already a place being used with that domainFriend: So I know if it's copyrighted or somethingMe: Yea... Read Full Story

Here is a list of common acronyms and definitions found throughout web marketing sources. I will expand on these in the future. For now, here is the short version:SEO - Search Engine Optimization, Methods used to improve search results.SEM - Search Engine MarketingContent NetworkEPC - Earnings Per ClickTOS - Terms of ServiceCTR - Click Through RateCPC - Cost Per ClickCPM - Cost Per Thousand ImpressionsECPM - Estimated Cost Per Thousand ImpressionsPPC - Pay Per ClickPPV - Pay Per ViewConversio... Read Full Story