Managing change, from a new bonus scheme to a new CADCAM system

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So you want to change something in your lab or surgery? May be you are moving premises, may be you want a new CADCAM system, may be you want to introduce a new bonus system? All of these things involve change...and If you want this change to be smooth then the change needs to be managed. Here is a simple guide to managing change and to making sure your staff are with you. Firstly you need to remember this A+B+C>D where: A is a disatisfaction with the way things are now B is a shared vision... Read Full Story
Managing conflict

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This is a great technique I learnt from Ashley Latter, (I highly recommend his ethical sales course to anyone involved in direct sales...hey that's most of us isn't it?). Ashley talks about a simple model using images as an aide memoir, thus: Picture a CushionNow picture a question mark in that cushionNow picture the word 'else' above the question markNow picture a set of clacking teethNow picture a 'closed' sign in a shop Strange....? Yes, but this is how it works in reality...(this... Read Full Story
Positioning your dental business in the marketPart 2
Written on - Published to The Small Business Paradigm
If you didn't get a chance to read part 1, I would recommend that you do so; here is the link...dental market positioning What did you make of these questions then? What criteria would a potential customer use to position a dental laboratory or surgery in their own map? What messages does your business give out about where you are positioned in the market? What conflicting signals does your business give out that might confuse the customer?What messages do you give out that make it easier... Read Full Story
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Positioning your dental business in the marketPart 2

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Written on - Not yet published to a wikizine
If you didn't get a chance to read part 1, I would recommend that you do so; here is the link...dental market positioning What did you make of these questions then? What criteria would a potential customer use to position a dental laboratory or surgery in their own map? What messages does your business give out about where you are positioned in the market? What conflicting signals does your business give out that might confuse the customer?What messages do you give out that make it easier... Read Full Story
who are you?

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Hi, A very short post this one. If you are subscribed via email, reader or are viewing this from another source, please would you visit my blog directly at http://www.markoborn.blogspot.com and fill in the poll on the top right hand side. This is just to let me know your profession are so I can customise content to best suit your needs. Cheers, Mark Read Full Story
Search Engine Optimisation
Written on - Published to Dental Business
I have been asked to write a post on optimising a website for search engines...I don't profess to be a great expert in this, however all the techniques I have used have cost me very little money and have placed my dental laboratory website at #2 on a google search for dental laboratory. Google don't publish the algorithms they use to find sites, but there are a few known 'best practices' that will help. Firtly you need to decide which 'key words' you are going to optimise your site for...for... Read Full Story
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Positioning your dental business in the market - Part 1
Written on - Published to Dental Business
Market positioning is often mentioned among marketeers...but what does it mean? Having good positioning makes attracting new customers easier, faster and cheaper, so it is an area that is vital for good marketing and a succesful business. When a person decides to make a purchase they will have a mental map of all the products available that fulfil this need, so as an example lets say you are out for a run and are thirsty, to satiate your thirst you go in to a shop an look in their chiller... Read Full Story
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Positioning your dental business in the market - Part 1

Pending
Written on - Not yet published to a wikizine
Market positioning is often mentioned among marketeers...but what does it mean? Having good positioning makes attracting new customers easier, faster and cheaper, so it is an area that is vital for good marketing and a succesful business. When a person decides to make a purchase they will have a mental map of all the products available that fulfil this need, so as an example lets say you are out for a run and are thirsty, to satiate your thirst you go in to a shop an look in their chiller... Read Full Story
Why communication often fails
Written on - Published to Dental Business
Communication between individuals can fail for many reasons..personality, hidden assumptions, unnecessary aggression, misunderstanding..plus many more I am sure. A great way to overcome all of these causes is to always keep in mind the phrase...'the map is not the territory' As we grow up to be adults we incorporate a whole host of filters in to our lives, some positive and some negative, we use these filters to make sense our world. Often these filters are very different from one person... Read Full Story
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Why communication often fails
Written on - Published to The Small Business Paradigm
Communication between individuals can fail for many reasons..personality, hidden assumptions, unnecessary aggression, misunderstanding..plus many more I am sure. A great way to overcome all of these causes is to always keep in mind the phrase...'the map is not the territory' As we grow up to be adults we incorporate a whole host of filters in to our lives, some positive and some negative, we use these filters to make sense our world. Often these filters are very different from one person... Read Full Story
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