Mirna Bard is more than an Internet marketing expert. She is a consultant, a coach, an educator, an entrepreneur, a public speaker, and a tenacious learner.
In all Internet marketing/social media work she takes on, Mirna works to incorporate social media and online marketing into the entire marketing mix. It is her philosophy that all marketing efforts should complement one another and without a fine-tuned strategy and clearly set goal, she believes that no Internet marketing tactic will be t
If you’re still waiting, like many eager wavers-to-be, to get your invite to Google Wave, chances are you’re starting to wonder if it’s going to live up to expectations. After all, it’s a bit like waiting to see an overhyped movie like Twilight or Titanic, there’s always the possibility of it just being good, rather than astounding. While Google has done an excellent job of turning up the anticipation level on their latest release, some of the lucky few who have their invites are starting t... Read Full Story
Video marketing is one of the faster growing types of social media. While text based apps like Twitter are thriving, people still love to watch videos online and YouTube is still the king of the video world, whether you like it or not. The main reason for this is simply sheer size. The site has millions of videos and hundreds of thousands of users. According to their fact sheet, about 10 hours of video is uploaded every minute!The power of a video site this big is that you can use it to get y... Read Full Story
It’s no secret that social networking takes time. Much as you would like to be involved with social media, chances are you have your hands full with running your business. So how do you make sure that the social side of things is running smoothly if you aren’t handling it personally? Here are some tips to make sure it all goes well. 1. Have specific goals. You need to know where you’re going with this promotion. Whether you hire someone in house or outsource to a PR firm, it’s important to ... Read Full Story
These days, video is really growing on the Internet. Where text was once the content of choice, that’s not necessarily true anymore. Video and audio are becoming extremely popular and the fact that more people have faster Internet now means that videos can be more complex and longer than the 30 second bites from before.While video is an excellent way to show people what you do or promote your business, many don’t realize that videos can also boost traffic and increase SEO. Not sure how that w... Read Full Story
Of all the social media sites available, StumbleUpon is perhaps one of the most complex bookmarker available. It allows you to connect with others, message them, send links to friends, vote up and down and a myriad of other actions. If you are using SU for business promotion, chances are you’re missing out on a few of the better methods of using this handy tool.1. Install the toolbar. If you really want to make good use of this social bookmarking site, you’ll definitely need the toolbar. It w... Read Full Story
In the past week, we’ve seen some big security issues on both Twitter and Facebook. The first big scare was Facebook’s Fan Check application, which many people claimed was hijacking their account. While the jury is still out on whether or not the application was actually spyware, it caused many to accidentally download malware while attempting to find a way to get rid of the application. Then Twitter had a worm that was spread through fake DMs, and shortly afterwards, the focus turned back ... Read Full Story
Google has just rolled out a new feature that makes the descriptions shown under each search result title more useful. You can now search within a page right on the search results by clicking on a link below the description. It’s essentially a search within a search, something that can make it far easier for users to find just what they are looking for.According to Search Engine Journal, these snippets are only appearing for wikipedia at the moment, because most webpages aren’t correctly opti... Read Full Story
Twitter is still one of the most popular social media sites out there and that means it’s a good idea to know how to use it well. One of the features that many people don’t understand fully is the retweet.Retweeting is simply forwarding a message to your own contacts after receiving it from someone. When links go viral on Twitter, they are often retweeted at a very rapid rate, meaning thousands of people see them in a few minutes. It’s essentially a ripple effect, one tweet expands in ever wi... Read Full Story
The standard for search engine optimization has been Google for a very long time, but now people are starting to think about another option. Bing has been far more popular than anyone anticipated. Even with Google Caffeine on the horizon, it would be foolish not to take this new up and comer into account when planning your SEO strategies.Still not convinced? Here are a few reasons you should be optimizing for Bing.1. It is rapidly creeping up on Google and if this deal with Yahoo goes through... Read Full Story
