Diego’s cross-discipline experience combined with his expertise in the U.S. Hispanic market make him an invaluable tool as Clients require more integrated thinking. From awareness building to retail, both online and offline, Diego understands the full spectrum of marketing allowing him to offer Clients “big picture thinking”.

His passion for branding started as child with the Disney brand, which later grew into an internship at the Disney Consumer Products LatAm office in Miami. He eventually made his career “dream come true” working as an Advertising Manager at Disney’s Yellow Shoes Creative Group at WDW in Orlando, FL developing guest visitation strategies for top markets. He assisted in the conceptualization and execution of the company’s CRM program and helped establish the need for a Hispanic market equivalent. He also has had extensive media training and served as WDW’s resident Hispanic expert and Representative for Press Events, often hosting top Hispanic media and talent.

Since his days as a Disney employee, Diego has gone on to manage the General Motors brand for the Hispanic market at Accentmarketing, and acted as Brand Steward. During that time, he successfully launched the first Hispanic CRM Program at GM, assisted in the Hispanic sales recovery of September 11 and has integrated with a complex network of GM agencies. During his work on the Cadillac and HUMMER brands, Diego solidified his experience with the acculturated Hispanic consumer.

Diego also brings packaged goods experience on brands such as: RAID, Ziploc, Windex, Glade, Clean & Clear and Kraft from Zubi Advertising.

At Latin3, Diego is a Director on the Marketing Strategy & Services team working with clients to develop online marketing strategies that help attract, engage and retain Hispanic consumers for key Clients that include Cisco Systems, Target Stores, Discovery Networks, General Mills, Visa International, Cingular (the new AT&T) and Microsoft.