The 2009 edition of the PRWeek/Barkley Cause Survey released this week sends a clear message that cause branding programs work even in tough economic times.That's good news for all of us who believe that cause programs are one of the single best ways for a brand to create permanent connections with their customers. And good for non-profits who are hit hard by the economy and need new, effective ways to gain dollars and volunteers for their missions.You can download a copy of the 2009 survey a... Read Full Story

The 2009 edition of the PRWeek/Barkley Cause Survey released this week sends a clear message that cause branding programs work even in tough economic times.That's good news for all of us who believe that cause programs are one of the single best ways for a brand to create permanent connections with their customers. And good for non-profits who are hit hard by the economy and need new, effective ways to gain dollars and volunteers for their missions.You can download a copy of the 2009 survey a... Read Full Story

  Thanks to my friend, Professor David Guth of the KU Journalism School, for this public service. He has developed the much needed All Purpose Apology. This from his blog, Snapping Turtle.The All-Purpose ApologyIt sure seems like a lot of folks recently have found themselves making embarrassing public apologies for bad behavior.  David Letterman has joined Kanye West, Serena Williams, Mark Sanford and Joe Wilson (half-heartedly) for trying to explain away inappropriate behavior.  The so-cal... Read Full Story

  Thanks to my friend, Professor David Guth of the KU Journalism School, for this public service. He has developed the much needed All Purpose Apology. This from his blog, Snapping Turtle.The All-Purpose ApologyIt sure seems like a lot of folks recently have found themselves making embarrassing public apologies for bad behavior.  David Letterman has joined Kanye West, Serena Williams, Mark Sanford and Joe Wilson (half-heartedly) for trying to explain away inappropriate behavior.  The so-cal... Read Full Story

Friday, October 2 is Lee National Denim Day and registrations are pouring in from all over. If you haven't registered, you can do so right now at http://www.denimday.comRegister yourself, your company or organization or form your own team. It's easy to do. And you can see what your donation does in the fight against breast cancer here. And if you happen to be in the Kansas City area on Friday, October 2, head downtown to the KC Live venue in the Power & Light District and see our 2009 A... Read Full Story

Friday, October 2 is Lee National Denim Day and registrations are pouring in from all over. If you haven't registered, you can do so right now at http://www.denimday.comRegister yourself, your company or organization or form your own team. It's easy to do. And you can see what your donation does in the fight against breast cancer here. And if you happen to be in the Kansas City area on Friday, October 2, head downtown to the KC Live venue in the Power & Light District and see our 2009 A... Read Full Story

Kudos to Tom Asacker for simplifying how to find happiness in our lives! Read Full Story

Kudos to Tom Asacker for simplifying how to find happiness in our lives! Read Full Story

Now this is what I call drinking responsibly. Go to any Sonic Drive-In during September and buy any drink and you can help fund a teacher's project somewhere in America. Since there are about 186,000 drink combinations available at Sonic, you will have plenty of options. Limeades for Learning is the program and our client, Sonic, is going all in to to donate $500,000 this month to support as many small projects as they can to help teachers with specific needs in classrooms. It is your vote, ... Read Full Story

Now this is what I call drinking responsibly. Go to any Sonic Drive-In during September and buy any drink and you can help fund a teacher's project somewhere in America. Since there are about 186,000 drink combinations available at Sonic, you will have plenty of options. Limeades for Learning is the program and our client, Sonic, is going all in to to donate $500,000 this month to support as many small projects as they can to help teachers with specific needs in classrooms. It is your vote, ... Read Full Story