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Marketing Study IRVING, TX – A marketing services company has published a consumer preferences report which reveals that most consumers prefer direct mail over electronic media for most categories of product or service brands. The 2011 Channel Preference Study is entitled, “The Formula For Success: Preference and Trust” and was undertaken by Epsilon Data Management LLC headquartered in Irving, TX about 30 miles northeast of Fort Worth and about 20 miles northwest of Dallas. The report... Read Full Story

Direct Mail Marketing Report Cover SCHAUMBURG, IL – The marketing services division of the global information services company, Experian, has published a direct mail white paper showing that direct mail continues to be an effective way to reach new customers or reactivate old ones. The marketing report, entitled “The Direct Marketing Report 2010″, is available from the Experian website as a free download in PDF format. The report is filled with facts and figures to support its... Read Full Story

NEW YORK, NY – After more than a decade, New York – based Internet company, AOL (America Online) has decided to discontinue hosting its LISTSERV mailing list service. LISTSERV was a free mailing list service that allowed people from far-flung corners of the world to connect with each other and keep abreast of topics through email notifications. LISTSERV was among the earlist forms of social connectivity along with IRC (Internet Relay Chat) and USENET (news groups). These were the early... Read Full Story

BOSTON, MA – On October 6, 2011, the DMA (Direct Marketing Association) held their 2011 Conference & Exhibition in Boston, Massachusetts in which 231 attendees were present. DMA 2011 Conference & Exhibition held at the Boston Convention & Exhibition Center The event was held at the Boston Convention & Exhibition Center. Among the topics discussed were brand interaction, data, integration, networking, creating relationships, engaging customers and making adjustments in real-time. In... Read Full Story

PIERRE, SD — South Dakota has initiated a direct mail campaign to attract businesses away from other states and setup shop in South Dakota instead. State Capital building in Pierre, South Dakota The direct mail piece used in the campaign features Gov. Dennis Daugaard along with the headline, “Tired of taxes? Call me.” The Governor’s Office of Economic Development in Pierre, SD has the states of Illinois, Minnesota and California in its sights. Pierre is located in Hughes County, South... Read Full Story

QR Code from Wikipedia LARGO, FL – The Florida-based marketing firm, Valpak Direct Marketing Systems, Inc., owned and operated by Cox Media, has developed an innovative use of QR codes for its Valpak direct mail coupon pack. The company plans to mail 80,000 direct mail pieces in the next two months which contain QR codes printed on the outside of the envelope and on individual coupons inside the mailer. QR codes are a digital scanning technology similar to barcodes where digital... Read Full Story

PRIMIR Marketing Report RESTON, VA – Market information and research organization announces the release of a new marketing study on direct marketing. In the new report entitled, “Trends and Future of Direct Marketing”, The Print Industries Market Information and Research Organization (PRIMIR) commissioned J Zarwan Partners, an outside consulting firm to conduct the study. According to an April 29, 2011 press release from PRIMIR, the purpose of the study was “to investigate direct marketing... Read Full Story

The 3-Minute Guide to Direct Mail WASHINGTON, DC – Mailing list marketers and regular business people are seeing the light about the effectiveness of direct mail and, as a result, more and more are using direct mail in their marketing efforts. This is true to the extent that two companies have teamed up to publish a free guide on the topic, and the advice given in the guide is short and sweet and right to the point. The publication is entitled, “The 3-Minute Guide to Direct Mail” and is co... Read Full Story

PRIMIR Marketing Report RESTON, VA – Market information and research organization announces the release of a new marketing study on direct marketing. In the new report entitled, “Trends and Future of Direct Marketing”, The Print Industries Market Information and Research Organization (PRIMIR) commissioned J Zarwan Partners, an outside consulting firm to conduct the study. According to an April 29, 2011 press release from PRIMIR, the purpose of the study was “to investigate direct... Read Full Story

The 3-Minute Guide to Direct Mail WASHINGTON, DC – Mailing list marketers and regular business people are seeing the light about the effectiveness of direct mail and, as a result, more and more are using direct mail in their marketing efforts. This is true to the extent that two companies have teamed up to publish a free guide on the topic, and the advice given in the guide is short and sweet and right to the point. The publication is entitled, “The 3-Minute Guide to Direct Mail” and is co... Read Full Story