mobilestorm

No company is too big to avoid strict SMS spam laws, as evident with Nokia who’s being forced to pay a $55K fine for violating Australia’s Spam Act. According to Australia’s communications regulator, Nokia “sent or caused to be sent CEMS (commercial electronic messages) with an Australian link, without the consent of the recipients.”  In addition, it claims the spam messages didn’t contain “clean and accurate sender information” or “functional unsubscribe facilities.”  All of which are huge... Read Full Story

A new report out from mobile analytics firm Flurry shows that the audience reaching for their mobile devices and firing up apps during this year’s super bowl nearly rivaled the total TV audience — which is impressive considering this year’s event was the most watched TV program in history. Flurry estimates that the number of users who launched applications in the United States between the hours of 3:15 PM PST to 7:15 PM PST on Sunday, February 5 totaled 98M.  The total television audience... Read Full Story

It’s always exciting when movers and shakers from two different sides of a given industry decide to get together and form strategic initiatives that clearly matches made in heaven. That’s why it was great to get the press release on Monday that announced the new initiative between telecommunication powerhouse Verizon and healthcare technology investment giant Health Communication Partners. Advanced healthcare solutions made mobile by Verizon’s award winning wireless network = next... Read Full Story

A new survey published today by the Software & Information Industry Association (SIIA) had some interesting findings in terms of social media and the large gap that exists between the attitudes on behalf of large brands and the investment being seen in both time and money. The survey, called “Marketing in Today’s Economy,” surveyed more than 100 marketing executives across North America on their company’s use of email, mobile and social media marketing. The survey found that a full 90% of... Read Full Story

How to decrease cost while providing quality care – this is surely one of the key discussion points in every healthcare board meeting over the past decade.  At mobileStorm, we work with healthcare providers on a nearly daily basis to make sure the that healthcare communication solutions that we are bringing to market match the demands of the marketplace as well as the demands of the real world. Dr David Lee Scher, a pioneer of mHealth monitoring techniques, has released a new list of ways... Read Full Story

In a new survey conducted recently by Robert Half Technology, it was found that 27% of CIOs polled currently have mobile apps, while another 27% are planning one by the end of 2012. The survey, conducted by an independent research firm and based on telephone interviews with more than 1,400 CIOs from companies across the United States, also found that a full 43% are planning mobile apps for 2013 or later. When asked what the greatest challenge was in developing a mobile application, 29... Read Full Story

Juniper Research, the UK based analysis powerhouse, released a new report earlier this month that places the usage rate of remote monitoring solutions much higher that previous projections. According to their studies, cardiac monitoring will be the leading use of the new category of mHealth tools followed closely by diabetes and COPD chronic management.  Driving factors behind the increase are the increasing penetration of smartphones in the worldwide population along with projected... Read Full Story

According to the Direct Marketing Association’s recent “Power of Direct” study , email brought in an average of $40.56 for every dollar spent in 2011, with that number projected to decrease to roughly $39.40 in 2012 as many marketers are “missing out on opportunities to fully capitalize on email’s power.” “Too many programs fail to incorporate customer data effectively, to deliver more targeted and relevant emails,” says Matthew Kirsch, senior manager of online marketing at DirecTV. “The... Read Full Story

The concept of mobile privacy has been thrown into the spotlight more than ever recently as the fiasco surrounding Carrier IQ has come to light.  As such, new mobile privacy guidelines are being proposed to combat the fears of consumers and help keep sensitive mobile data secure and private. This week, Rep. Edward Markey introduced what could become federal legislation to add mobile privacy safeguards to mobile phone users in the United States.  Markey released a “discussion draft” of the... Read Full Story

In email marketing, like all messaging, the content needs to be as relevant as possible to ensure effectiveness and a solid ROI.  In a recent article on PracticaleCommerce.com, the author details three simple tips marketers can use to improve communication relevancy. The three main elements discussed are advanced personalization, enlisting dynamic content and using “date-triggered campaigns.”  These tips and more echo what we’ve been telling our clients for years in terms of improving... Read Full Story