When successfully implemented, email campaigns are among the most efficient and effective marketing tools available for fostering and maintaining customer relationships with a target audience or demographic. As a result, it’s no wonder that nearly half of the smallest businesses in North America currently depend on some form of email marketing to attract and retain their customer base. Still, many business owners struggle with finding the best email marketing solution and perpetually d... Read Full Story

Coupons have been around forever, but their legacy certainly doesn’t mean they’ve lost their usefulness.  Integrating them into other forms of marketing can do wonders for any campaign, including email. Experian recently released data relating to email open-rates for messages that include coupons as opposed to ones that don’t, and found that emails that include coupons return an open-rate of 24-25 percent, opposed to 16-18 percent for email that doesn’t.  That’s... Read Full Story

A key innovation that’s made itself known recently in the world of digital marketing is the concept of API integration.  The ability to easily transfer data to and from different platforms and software within a single marketing campaign has made life much easier for any digital marketer. A single digital marketing campaign can include things like email marketing, RSS-based marketing, and even mobile marketing solutions such as SMS, mobile coupons and a variety of other things.  Each as... Read Full Story

Despite continued innovation and sophistication in regards to email marketing platforms and software over the past ten years, quality control measures remain largely unchanged with responsibility remaining in the hands of the email marketer themselves. A few months back, the Email Experience Council (EEC), a leading email industry group, came under fire after repeatedly including errors in a series of email communications.  It signaled a growing need for basic quality control in email market... Read Full Story

The British are coming! The British are coming! With their mobile coupons, that is. A new Juniper survey reveals the impressive growth of mobile coupons in the UK with an estimated three million Britons having already redeemed coupons through their mobile phone. According to the report, the popularity of mobile coupons is the result of an aggressive mobile marketing push from British brands now reporting a six-fold increase in response rates due to mobile coupons. Although the results of ... Read Full Story

It was the best of times, it was the worst of times. For mobile marketing, a tale of two cities has emerged. And it’s a story with which many mobile marketers are already familiar. Although mobile marketing is growing by leaps and bounds as an industry, issues remain with the consistency of consumer engagement among various demographics. A new study from BIGresearch suggests that while a vast, wide open sea of opportunity exists for the mobile marketing industry as a whole, choppy wate... Read Full Story

Text-to-screen campaigns are an aspect of mobile marketing that seems to get overlooked all to often.  Beyond the basic uses in sports stadiums, concerts and other large public venues, text-to-screen provides a method to interact with your audience on a very unique level. Text-to-screen is a concept that enables a brand to engage their audience and compel them to participate in a variety of ways, while still allowing them to see results in real-time as well.  By enlisting a simple short code... Read Full Story

Rapidly fading to an antiquated era of advertising is the tireless marketing guru toiling for hours if not days to craft unforgettable jingles and eye-catching ads for print or broadcast advertising. The era of 21st century advertising is poised for dominance by mobile marketing and its many efficient and cost-effective tools. According ABI Research, “Mobile marketing has the same potential to change the advertising and marketing space in the same way that the emergence of the Internet did a... Read Full Story

In today’s economy, marketing budgets are being slashed across the board.  Subsequently, marketers are having to re-think their strategies in terms of getting the most bang for their buck. In the old days, a shrinking marketing budget simply meant buying less of the same old types of media- simply because there were few other options that could be utilized in lieu of mainstream marketing mediums.  Today however, one option exists that gives marketers facing the daunting task of gaining... Read Full Story

Ok maybe I am late to the game but for the last month and a half I have been using TweekDeck. If you follow me on twitter you will notice that I am not a big tweeter, I am however turning into a big consumer of tweets. Twitter has really turned into a major news source. It is not only where I go to find out in real-time what is going on around me (like what was that loud boom in my neighborhood), it is also becoming one of my primary news sources for my industry, my company and myself. If you... Read Full Story