Los Angeles Grocery Store Ends Double Coupons

I read in the LA Times last week that Ralph’s, a grocery store in the western United States, is reviewing their “double coupons” policy. My store! Reviewing their doubles coupon policy! Argh. The beauty of using coupons at Ralph’s stores is that it is actually worth it to clip the coupon. They would double the value of coupons up to $1.00. If you had a buck off of anything, you’d get $2 off if you used the coupon.

Today, they announced that they are curbing that practice. Now, they will only double coupons that have a value of $0.50. Any coupon that is more than fifty-cents but less than a dollar will be redeemable for a buck.

So, it’s not a total abort of their longstanding practice. But the company is still honoring the redemption of double coupons–to a point.