This is the third attempt for me writing this post.  This morning I woke up and read my email like I do every morning.  One of the emails was a Google alert with a reference to this San Francisco Chronicle article about “Social Media Going Corporate.”  In the article it stated the following: At Comcast, employee Frank Eliason took the initiative last year to use his own Twitter account to contact customers who were tweeting about service problems. Now known as “Famous Frank... Read Full Story

When you're just starting out or when your organization is struggling or when the economy isn't hot, it's very tempting to take what you can get.You just graduated from law school and you have a lot of debt and the best job you can get is doing collections work. Should you take it?Your consulting firm is organized around providing high-value work for large corporations, but the only gigs you can get in the consideration set for are small, struggling companies looking to spend a few hundred do... Read Full Story

Last night, our CEO, Todd Vernon, and COO, Walter Knapp, were interviewed by Bloggers School on Blog Talk Radio. They discussed the history of Lijit, the business model behind our company and how our search adds value to both the publisher and the blog reader. The majority of the interview centered around questions about Lijit’s premium Ad Network and how we’re making it even easier for bloggers to make money on their blogs. Give it a listen if you want to hear more from the top ... Read Full Story

Stefan is back! Which means Friday’s With Stefan can resume and another Free T-Shirt Friday theme for you all to search for. To make up for our absence last week we are adding a free copy of Windows 7 to the winners for this week’s FTF#. So check out the video and tweet us @bing #FTF and we will pick the winners.  (Please visit the site to view this media) Happy Friday all! Kristin Meldahl Read Full Story

As my suntan fades more and more each day and as people’s Facebook status updates are saying that they are heading to Hawaii…Mexico…and I sit here in this dreary weather pondering when I might see the sun again…I have a new found hope! Today I heard in the hallways that there is an exciting contest that is going to be announced next week that includes; Free CASH, a trip to a very sunny destination, a movie star like makeover,  as well as some face time with &l... Read Full Story

I am so stoked about the new version of the Thesis theme for Wordpress. I’ve been hand coding or tweaking other themes for years and Thesis made that a whole lot easier when it came out, but this new version just rocks. Sure, you might want to do some advanced tweaking using hooks or bring in some custom PHP code or widgets and I can help you do that, but with Thesis we can set up a spiffy custom design for a whole lot less than we could before. Take a look at the video below and I thin... Read Full Story

The problem with "everyone" is that in order to reach everyone or teach everyone or sell to everyone, you need to so water down what you've got you end up with almost nothing.Everyone doesn't go to the chiropractor, everyone doesn't give to charity, everyone has never been to Starbucks. Everyone, in fact, lives a decade behind the times and needs hundreds of impressions and lots of direct experience before they realize something is going on.You don't want everyone. You want the right someone.... Read Full Story

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Mark points us to this great set of stats.Basically, all of the clicks for all the ads online come from only 16% of the surfers, and most of them come from just 4% of all internet users.So, if you optimize your ads for clicks, it means you're ignoring a huge population.If your business is built around the kind of person who clicks, you win. If it isn't, you either need to not buy ads online or buy ads optimized for attention and familiarity, not clicks.Imagine that only left-handed people cli... Read Full Story

It’s been a while since we’ve profiled a Lijit employee. I’m blaming that on the fact that there only a precious few left that haven’t been interviewed yet AND it’s been a little crazy around these parts. But we’re back and very excited to introduce you to one of the feistiest** members of our Publisher Acquisition team…Erica Prather. Lijit is Erica’s first REAL job out of college (awwwww…how cute!) so she still has a lot of that school sp... Read Full Story