msandler

Image via CrunchBase It’s been another busy week in the blogosphere. We thought that the following blog posts may be of interest to you. WordPress Launches WordAds – Because ‘You Deserve Better Than AdSense’ (via Search Engine Watch ) Federated Media Publishing gives bloggers another monetization option, with an opt-in ad program available exclusively to WordPress.com bloggers, designed to rival Google’s AdSense. Do You Need Keywords in Blog Posts? (Via  For Bloggers by Bloggers... Read Full Story

We had lots of fun presenting to a packed room of almost 800 NY Tech Meetup members on Tuesday night as well as meeting a lot of the attendees at the afterparty. Congrats to other NYC startups that presented, particularly Shapeways , Kogeto and Smartling . Sam did awesome to fit an action packed presentation into 3 minutes talking about Zemanta, our API, some of our awesome API users like Small Demons. Here’s a quick screenshot of the video by Livewire, but you can see the full video on... Read Full Story

I was at Harvard Business School on Wednesday for a conference on US competitiveness. I took the opportunity to attend a marketing class, which happened to be discussing the Dove Campaign for Real Beauty (you may recall that Edelman was the PR agency for Dove). I found the summary at the end of class most interesting. The professor, Vineet Kumar, asserted that the new brand management is “meaning management.” Kumar described a new marketing paradigm (the old one, taught in the 1970s to this... Read Full Story

It’s that time of year again, Ellen’s 12 Days of Giveaways!  Yesterday was Day 1 of  the Giveaways, and Ellen’s audience went WILD! Instead of crying out of jealousy while you watch from your couch, check-in with GetGlue to earn exclusive 12 Days of Giveaways stickers. If you earn all 12 stickers, you will be entered to win your own chance to receive amazing prizes from 12 Days of Giveaways! Check-in to all the episodes to be entered. To stay in the loop about upcoming stickers, giveaways... Read Full Story

All my clients are asking and it’s a tough question for many. For most small businesses I’m saying no, wait a bit. Why? There are so many things business page can’t do yet. For example: A page can’t follow you until you follow it first or mention it in a post. A page doesn’t get notifications by email, text or in the Google+ bar, so it’s hard to keep on top of your discussions Hangouts don’t work on a mobile device for pages You can’t manage your page from a mobile device The only... Read Full Story

One of the prevalent themes at BlogWorld LA this November was monetization. Zemanta offers a simple ability for our users to connect to their existing Amazon affiliate accounts but outside of that, this hasn’t been our focus so far. One of our neighbors on the expo space was a cool startup called VigLink. VigLink is a content monetization solution backed by Google Ventures that automatically affiliates outbound links to online merchants within your blog, while also optionally weaving... Read Full Story

You have been enjoying All On The Line with Joe Zee since the premiere on Sundance Channel November 25.  Now we have exciting news just in time for holiday shopping!  When you check-in on GetGlue to All On The Line from now until December 15, you will receive a coupon for 30% off at Lane Bryant !  Be sure to tune-in and check-in for this great deal, new episodes air Fridays at 9:30/8:30c.  Fashion’s in your blood, and you just can’t get enough! To stay in the loop about upcoming stickers... Read Full Story

With the rising popularity of platforms such as Facebook and Twitter — and now, Google+ — there has been lots of discussion about whether a company still needs to start or maintain a blog on its corporate site. The three biggest arguments against blogging that I encounter run as follows: Social media conversations reduce blog commenting. Companies that want to interact with customers can do so more easily via one of the big public platforms. From an SEO perspective, blogs, in and of... Read Full Story

You don't even realize there's a game. (And any contest, market, project or engagement is at some level a game). You start getting involved and it feels like a matter of life or death. Every slight cuts deeply, every win feels permanent. "This is the most important meeting of my life..." You realize that it's a game and you play it with strategy. There's enough remove for you to realize that winning is important but that continuing to play is more important than that. And playing well is... Read Full Story

  Tis’ the season to give. With that in mind, today we’re taking the wraps off the Bing Magical Holiday Calendar an interactive site offering 31 days of fun stuff – including a chance to win a trip around the world, free concerts for a year, new cars or the ultimate fashion experience from partners including Complex Media, Derek Lam, FIAT, Hulu Plus, Live Nation Entertainment, Lonely Planet and Spotify. In addition to giveaways, you will also find creative ideas, projects and shareable... Read Full Story