Twitter is technically speaking, a multi-platform blogging service. It was designed as a way to post short messages of 140 characters or less, to update your friends and network with your current “status”, i.e. “What am I doing right now?” or share insightful information, i.e. “Look at this great article.” Over the past year it has gained significant traction as a business tool with everybody from entrepreneurs, small business, and to larger companies like... Read Full Story

Does Social Media marketing bring back personalization to digital media?  The ability to deliver customized content across targeted multiple social media platforms should make marketers rethink their communication strategy.  Or is Social Media just another latest fad for marketers to consider in their bag of tricks. I attended the Online Marketing Summit 2009 in San Diego.  Social Media was of course the hot topic and invoked much discussion.  There was one meeting debate over the effectivene... Read Full Story

One to one marketing epitomizes a marketer’s dream.  Personalization sought to satisfy this need by offering the capability to market one message to the individual.  Personalized URLS was the early technology leader but does Social Media marketing bring personalization back to digital media?   Unfortunately, it does not. About Personalized URLs (pURLs) Personalized URLS (pURLs) was first hailed as the true technology platform for personalization.  pURLs give a personal touch to your outbound ... Read Full Story

Part 3:   What do my Key Performance Indicator (KPI) measurements mean? Congratulations!  After reading Part 1 and 2, the challenging part of web metrics is done.  There is still ongoing work required but the methodology of identifying clear goals and assigning applicable Key Performance Indicators (KPIs) is a sound business practice. In addition, make good use of a continued improvement process.  Realize that company objectives will change and therefore your web objectives and KPIs may need ... Read Full Story

Part 2  - Where do I begin to start analyzing web data? Knowing that you have so much data available to you can be both enlightening and daunting.  The question you need to ask is where I begin.  Start with your company goals for the year. If you don’t have any, well that’s a blog topic for another day.  From your company goals, you can create specific marketing objectives that transcend to your website.  From these marketing objectives, you will identify and measure key performance indicator... Read Full Story

Why is there a certain ‘voodoo’ associated with web metrics and analysis?  I would think most business owners and marketers when asked “do you need better analysis tools to measure your campaign effectiveness?” would immediately raise their hands.  We all want better measurement of our $’s performance but are averse to understanding the data mechanics or even how to go about generating an insightful report. This ‘Far Side’ comic reminds me of a company I previous... Read Full Story

If you Google “Innovative Web Ideas”, you will find BlendStream now listed on the first page results. Needless to say, our Company is very excited about this new and improved search ranking and our metric reporting shows increased Google traffic from this term! When we launched our website in April of 2008, our Keyword Effectiveness Index (KEI) report identified “Innovative Web Ideas” as a popular but least competitive term we wanted to be indexed by Google. We impleme... Read Full Story

In today’s fast-paced world where people can discover your business just by doing a search on the internet, having a web presence is simply a must. However, as you may (or may not) know, simply creating a website isn’t going to immediately attract people to your business. Yesterday’s BlogTalk Radio Show was full of useful tips to help you market your website on the internet. BlendStream founders shared their thoughts on internet marketing and how to do it effectively. Downl... Read Full Story