A small tip to remember when building a downline: Don’t build someone’s business for them. There’s a huge difference between coaching someone, and doing something for them. A productive downline takes the initiative to learn themselves. If they don’t, you must let them be. Pressuring anyone into anything they don’t want to do will lead to an unstable downline, and an unpleasant experience for all involved. Make sure to provide a clear and manageable path for peo... Read Full Story

Web 2.0 and Network Marketing: Moving from Buggy Whips to Whatever’s “Next”: In the 1991 film “Other People’s Money,” actor Danny DeVito plays a memorable role as “Larry The Liquidator,” a ruthlessly opportunistic corporate raider who threatens to take over the family owned New England Wire and Cable business. As Larry is in the process of taking over Gregory Peck’s business at the stockholder’s meeting, the character delivers the following gem about losing market sh... Read Full Story

Have you ever bought a piece of furniture from Swedish superstore IKEA? You should. They’re durable, practical, contemporary and stylish. They’re also quite affordable and have great resale value on Craigslist and at yard sales. Read Full Story

There’s not a day that goes by in the network marketing industry when a square peg doesn’t try to jam itself into a round hole. Someone latches onto the MLM dream and maybe they really shouldn’t. They’re not bad people. They will go on to lead fulfilling successful lives in some other profession. And they will raise happy families and be good citizens. But for whatever reason, network marketing is not a good fit for them. Read Full Story

“Hey there college buddy/lifelong friend/long-lost uncle. It’s David Gignilliat. What’s up? … Remember that time in third grade when you split your pants on the playground? Yeah, that was awesome. … How’s Jenna and the kids? Are you still working at Acme Widgets? <This brand of small talk can usually go on for a few more minutes until …> … I know I haven’t spoken to you in years, but I thought I’d give you a call/drop you a line/say ‘hello’/see how things are going. While I have you o... Read Full Story

So, What is The Deal With Those Network Marketers? Buy, Sell, Upline, Downline. I Just Don’t Get It! Unlikely MLM Advice from Seinfeld Star George Costanza Remember the Seinfeld episode where George has an epiphany and learns that everything he has ever been taught is wrong, that every intuition and inclination he has ever felt has lead him in the wrong direction. George: It’s not working, Jerry. It’s just not working. Jerry : What is it that isn’t working? George :... Read Full Story

The ultimate goal of any sales process is to get your prospect to say every network marketer’s favorite three-letter word — yes. Conventional mlm sales wisdom would tell you that the best way to get the yes and gain commitment would be to get several smaller yes-es along the way. Read Full Story

The world of network marketing used to be so simple. Friends, family, neighbors, strangers. 10-second speeches, 2 minute conversations. Everyone’s a prospect. Always be closing.  Good times.  Then, Al Gore invented the Internet and everything changed. The technology revolution of the early 1990s put a personal computer in every home. The efficiency and affordability of 24-7 Internet access knocked down many obstacles that had hindered MLM professionals in the past. Ins... Read Full Story

The world of network marketing used to be so simple. Friends, family, neighbors, strangers. 10-second speeches, 2 minute conversations. Everyone’s a prospect. Always be closing. Good times. Then, Al Gore invented the Internet and everything changed. The technology revolution of the early 1990s put a personal computer in every home. The efficiency and affordability of 24-7 Internet access knocked down many obstacles that had hindered MLM professionals in the past. Instead of chasing every p... Read Full Story

If you’re like me, and want to ease into the online marketing phase of network marketing, a blog is definitely the way to go. The learning curve is gentle, it’s cheap to set up, and easy to maintain. You can be as creative as you’d like to be, but still provide genuinely interesting content without much effort. Read Full Story