Office Max have brought back Elf Yourself for Christmas 2009 - for the fourth year running, internet users can star as an elf in a Christmas message through elfyourself.com!Elf Yourself 2009Produced by Office Max, Elf Yourself is one of the longest running viral internet campaigns and has been consistently successful. In 2006 Elfyourself.com delivered 36 million views, in 2007 Elfyourself.com delivered 193 million views and in 2008, even though users had to pre-register with JibJab, ElfYours... Read Full Story
The Chartjackers have created a song to raise money for Children In Need and the track 'I've Got Nothing' has been created via YouTube.Image from the I've Got Nothing YouTube video"The lyrics of the [Chartjackers] song are made up of YouTube comments, compiled into a song by another YouTuber. The lyrics were released and then YouTubers wrote a melody for the lyrics, and we picked our favourite. We held YouTube auditions via video response to pick the band, found the producer of the song throu... Read Full Story
The X Factor TV show is producing an enormous online echo. High levels of related Searches, significant activity on Facebook, substantial volumes of X Factor blog posts, ever increasing YouTube views and Twitter dominated by X Factor discussion every week.1) X Factor Google SearchesGoogle Insights For Search shows volume of X Factor related searches over time:X Factor - volume of related Google Searches by year (click for larger image)The volume of X Factor related Google searches has been g... Read Full Story
Twitter is being overrun by (Kevin from the Jonas Brothers birthday tweets) and a message called 'Keep The Wave Going'.The 'Keep The Wave Going' tweet is designed to look like a stadium wave / Mexico Wave and was tweeted last night by @MLB shortly before the Yankees completed another World Series triumph.MLB 'Keep The Wave Going' originating tweet (click for larger image)This Keep The Wave Going message is being extensively retweeted and remixed and continues to dominate Twitter. The initial... Read Full Story
At the Adtech London conference I presented my model of 'the Destination and the Conversation' and spoke about how everything now works together.Traditionally it was (primarily) about pushing people to a Destination (a website, a microsite etc) through broadcasting a message along the lines of 'go here now!' However, the prolification of social platforms on the web has now added a second element to marketing, 'the Conversation.' The Conversation is where people discuss, share and interact i... Read Full Story
Snuggie have a huge (cult?) following in the US. Not yet a mainstream phenomenon in the UK, but internet appearances are starting to give visibility to Snuggie products - none more so than Weezer's decision to sell their new CD in combination with a Weezer Snuggie!Snuggie is a classic infomercial product. You never knew you needed a blanket with sleeves, but once the versatility of the product has been demonstrated you won't understand how you ever lived without one:SnuggieSnuggie has manag... Read Full Story
221b Sherlock Holmes Facebook detective game221b is a two-player game that runs through the events leading up to the first scene of the film. Players can choose to be Sherlock Holmes or Dr. Watson and investigate crimes, sift through evidence and solve mysteries.221b Facebook ConnectThe game is played out in 8 chapters, each with it's own mystery to solve. Based on Microsoft Sliverlight and Flash, the game also uses Facebook Connect (though won't update news feeds or Facebook status unless ... Read Full Story
The new Guinness TV is set to break in the UK this week. Shot in HD, the new Guinness TV ad will premiere on ITV and Sky Sports HD.I have no idea what the ad is about, but have some behind the scenes shots and it looks spectacular:New Guinness TV ad - behind the scenes (1)New Guinness TV ad - behind the scenes (2)New Guinness TV ad - behind the scenes (3)New Guinness TV ad - behind the scenes (4)New Guinness TV ad - behind the scenes (5)I'm intrigued to see what the final ad looks like!Relat... Read Full Story
P&G's Always / beinggirl.com (the community site aimed at girls in their teens / formative years) have announced that Jordin Sparks will host "America's Biggest Sleepover" on Saturday, November 7.Jordin Sparks America's Biggest Sleepover Facebook badgeThe online event will be hosted at beinggirl.com and will bring together girls across the US for 'a night of fun, sleepover-themed activities' including games, recipes, hairstyling tips and advice from other girls on how to host the perfect... Read Full Story
After a successful trial earlier this year, Scandinavian airlines have announced that passengers can now use 2D code mobile boarding passes on flights operated by SAS and Blue1 across Scandinavia and Europe.SAS mobile boarding pass (with 2D Code)- When passengers check-in via SMS or the SAS Mobile Portal (http://m.flysas.com), check-in confirmation contains a web link and when clicked the Mobile Boarding Pass is displayed on the phone- The Mobile Boarding Pass contains details of flight numb... Read Full Story
