Lego = coolThe Matrix = coolLego + The Matrix = very coolLegoAgentJones has created 'Lego Matrix Trinity Help.' 'After around 440 hours of work, and just in time for the 10th anniversary of the original movie release' this is the 'Lego version of the famous Bullet Time dodge scene from The Matrix.'This gets even better when you see the Lego / Matrix stop motion re-enactment scene alongside the original Matrix film scene:and if you are wondering how to go about making something like the Lego... Read Full Story

Another Augmented Reality post - this time it's McDonalds in France with Augmented Reality Star Wars Happy Meals!Star Wars Augmented Reality Happy Meal homepageThe Augmented Reality Happy Meal box has a tear off card and if presented to a Webcam at the Star Wars Happy Meal website, the user can play a Star Wars / McDonalds AR game.Star Wars Augmented Reality Happy Meal instructions (1)Star Wars Augmented Reality Happy Meal instructions (2)Star Wars Augmented Reality Happy Meal instructions (3... Read Full Story

The N Dubz 'Against All Odds' album comes with digital extras! A special insert in the album booklet allows purchasers to bring N Dubz to their computer screen through Augmented Reality:N Dubz fans need to have a working webcam, go to www.ndubz.com/3D and then hold up the AR symbol contained in the 36 page Against All Odds album booklet.The computer will read the code and N Dubz fans will then have a 3D representation of N Dubz on screen, talking and then singing first hit back 'I Need You.'... Read Full Story

Last night (the magnificent) Jedward were voted off of the X Factor TV show. I have previously written about how the impact of the X Factor show has produced an echo and reached out far wider than the TV set - with enormous discussion being prompted on social sites like Twitter and Facebook.Another indication of the X Factor / Jedward impact can be seen with the latest UK political campaigning - both Labour and Conservative parties have produced political posters parodying the twins.Labour w... Read Full Story

Air New Zealand have launched a new Facebook game called Jump Seat:Air New Zealand - 'Jump Seat' Facebook gameWith 'Jump Seat', Facebook users are able to be in charge of their own (virtual) flight and jet off to a variety of destinations - with various different adventures and missions to be completed on the way.Jump Seat players can also upload pictures to create their very own avatars as Air New Zealand Flight Attendants or First Officers. Once en route, players answer trivia questions, pl... Read Full Story

IKEA Malmo have been using Facebook to promote their new store - creating an IKEA showroom on Facebook!IKEA Malmo store manager Gordon Gustavsson has set up a (public) Facebook profile here:Gordon Gustavsson, IKEA store Manager Malmo, Facebook profile(click for larger image)Gordon's Facebook photo albums contain photos of different IKEA rooms featuring various IKEA products:Gordon Gustavsson IKEA Malmo store manager Facebook photo albums(click for larger image)The headline states 'Tagga dig s... Read Full Story

In March 2006, Bill Wasik, inventor of the Flash Mob, wrote a great report on how he created and grew the flashmob phenomenon - Harper's Magazine (March 2006 issue.)He talks about how events moved from the original email he sent out ('Q: Why would I want to join an inexplicable mob? A: Tons of other people are doing it') through to discussing the MOBs at the New York shoe store, the Grand Hyatt next to Central Station and the dinosaur worshipping in Times Square Toys R Us. Bill discusses how... Read Full Story

In July Erik Qualman uploaded a video to YouTube entitled the 'Social Media Revolution.' This video consisted of a range of social facts and figures set to a Fat Boy Slim soundtrack - and this film has now had over 1m views on YouTube.All posted under guise of Socialnomics, Qualman has now posted another nicely crafted stats video called 'Social Media ROI' - and this time the soundtrack is provided by Bob Sinclar:(NB - though if you are not going to do due diligence on sources for these stat... Read Full Story

Since the beginning of this year Ryanair have been monetising their customer website by selling ad space on the homepage with various ad sizes available - the most prominent being the MPU in the centre of the page.Even though Ryanair don't fly from London to Paris or London to Brussels, I was still surprised to see the Ryanair homepage carrying prominent display advertising for Eurostar recently!Ryanair homepage with Eurostar adIt appears that I'm not the only one to have seen these Eurostar ... Read Full Story

Last night the Jedward performance on the X Factor was interrupted by a stage invader (who had a pineapple on his head.) You can see the Jedward invader at 2:24 in the Jedward YouTube clip of their performance last night (and it's referenced in Louis' judging comments afterwards):The Jedward interloper is not on screen for long and the camera moves out of close up quickly but you can see the arm reaching out and the figure dancing beside them (though not much coverage of the pineapple):John ... Read Full Story