nickburcher

Around 10000 people witnessed the spectacular opening event on 26th January 2012 for the new Clarion Hotel Post in Gothenburg, Sweden.    The historic building was previously home to the Post Office before being converted to the Clarion Hotel Post and the opening of the hotel was marked with a 4D projection that included fireworks, a follow on concert and a VIP party for 2500 people. Whilst this sort of projection is becoming more commonplace, it is still a great way of making a (lasting... Read Full Story

David Beckham is now on Google+ and on Thursday January 19th Google+ users can hang out with Beckham after he has participated in a live video Google interview.     David Beckham on Google+ Interview questions can be submitted by p osting to Google+ with hashtag #GoogleBeckham and the David Beckham Google interview will be posted to YouTube afterwards.   The David Beckham Google interview starts  at 1700 GMT / 1200 EST / 0900 PST and the Beckham Google + Hangout is scheduled for... Read Full Story

Moxie Interactive have published their Moxie 2012 Trends report and it contains a host of useful information alongside fascinating predictions for the year ahead. The report description states: "At Moxie, we publish a report each year that analyzes existing trends in order to gain insight into what will break over the next year. It’s an important and interesting exercise, which helps us focus our energies and filter out the noise. We apply ascendant trends to our clients digital marketing... Read Full Story

I have been collating Facebook usage statistics by country for a few years now and this means it's possible to look at growth in Facebook usage by country from 2008 to the present. Facebook continues to grow across the world and the big story is the Facebook usage growth in so called developing markets such as Indonesia, India, Brazil and the Philippines. The table below shows the top 30 countries by number of active Facebook users according to the data available from Facebook (leave a... Read Full Story

Awesome London New Year's Eve fireworks again, kicked off by Jacques Rogge's Olympic announcement and the 'Chariots of Fire theme' before including Adele, Coldplay, the Prodigy, Faithless and all sorts of other tracks mashed together. The London New Year 2012 Fireworks mix was put together by BBC DJ Nihal with Dan Mumford over a month in a Radio 1 studio - you can download the full mix from Nihal's Soundcloud here :  http://soundcloud.com/dj-nihal/fireworksmix2012-by-dj-nihal... Read Full Story

Heineken has created a 'social Christmas tree!'   Heineken Social Christmas Tree on Facebook The Heineken Social Christmas tree is a Facebook app that allows users to select a Christmas message, a style and 16 Facebook friends, with everything then displayed on a sendable Facebook christmas tree graphic. Heineken have also taken the Heineken social Christmas tree into the real world too.  Between 17th Dec and 26th Dec messages will come alive on an 11 metre tall / 48 LCD screen... Read Full Story

Swedish home interiors store Lagerhaus has launched an e-commerce offering, but, in advance of the main launch, Lagerhaus launched their e-commerce offering through selected blogs and so called 'blog-up stores.' The Lagerhaus 'blog-up' stores saw prominent interior design bloggers selling Lagerhaus products through a widget embedded onto their own blogs.  This new twist on the traditional affiliate approach worked well in generating PR coverage / online conversation, charging up the... Read Full Story

Millbank Tower was the site of the big Nokia 800 Lumia event in central London tonight. Nokia projected onto the tower, while DeadMau5 played a special outdoor set to celebrate the new Nokia 800 Lumia Windows phone. Nokia 800 Lumia DeadMau5 projection - Millbank Tower, London The Nokia DeadMau5 event was witnessed by crowds at Millbank Tower and on the Albert Embankment on the south bank of the Thames – with some even lucky enough to witness the DeadMau5 show from boats on the... Read Full Story

This year the Christmas tree at St. Pancras train station is a bit different - it's made out of Lego! The giant Lego Christmas tree is located in the main arcade area of St Pancras station and measures 12 metres / 38 feet in height.  The giant Lego Christmas tree at St. Pancras station is made with 600,000 Lego bricks, 172 Lego branches and around 1200 Lego baubles.  The giant Lego tree also has a QR code decoration that links to the website of the builders, Bright Bricks. Giant... Read Full Story

I was recently asked to make a short presentation at the WMG Digital conference in London on 'Social Behaviour.' My presentation deck gives an overview of some of the things currently happening on the web that I think are interesting.  The opening slides are based around Earned Media advocacy / customer service.  The deck then moves to discuss the mechanics and motivations of sharing and finishes with illustrations of how people follow other people and how critical mass is now the critical... Read Full Story