No one really likes making mistakes. We all make mistakes and most people learn from their mistakes. The value of social media is you can learn from other people's mistakes. You can also simply copy current practices and make the same mistakes others are making. In the old days mistakes could be fairly contained to a few people unless of course your mistake hit the headline news. Today mistakes, whether personal and corporate, are transparent for the world to see. Social technology can not o... Read Full Story

The internet and social technology has turned the publishing industry upside down and inside out. We've seen 24 of the top 25 newspapers go out of business. Magazine subscription rates are down and the leaders within the industry are struggling to find a strategy to stay alive. The Wall Street Journal is forging a war against the internet. Rupert Murdock wants to block its content from Google and has taken a stand with its readers by charging a subscription for the paper. No more free in the... Read Full Story

Some of the articles I read make be wonder if the market and marketers are paying attention to their market. Then again since I spend everyday watching markets and the influence of social media on these markets maybe I am one of the few who actually sees what is happening. According to Chief Marketing Officer . com: CMOs Need Greater Engagement Internally And Through Social Nets For Brands To Thrive: More than four out of five (84 percent) chief marketing officers (CMOs) allocate less than t... Read Full Story

Why Do Markets Move? from Jay Deragon on Vimeo. Read Full Story

In the old days (and they are still around) media was "pushed" upon the masses and shaped our attitudes, beliefs and perspectives on everything. Today our attitudes, beliefs and perspectives on everything are being shaped by a different kind of media. This new media is created by we the people and shared with those we have an affinity with. Unlike the previous power curve of old media new media creates a different, more expansive, powerful and influential curve. The curve has to do with "vi... Read Full Story

If I Were Hiring...An Information Architect If I Were Hiring... is an ongoing series of articles by Kenneth J. Weiss Director of E-Commerce for Hoover and Dirt Devil and the author of Slightware - The Next Great Threat To Brands. Weiss has spent more than 15 years in the interactive space working with major brands such as Progressive, Bayer, Corning, Moen and more. Here's the good news: companies have an extreme need for information architects. The bad news? Good IAs are hard to find and t... Read Full Story

If you have been following my posts, you would know that last time I spoke on Social Media Monitoring and its importance. In this post I will be talking about the importance of measuring your social media campaign to evaluate its effectiveness. A Social Media Campaign should be deployed in a well planned way around your objectives or products. The key things which are cyclic in a well structured Social Media Strategy are: Planning in advance Designing your path Execution Measurement and revie... Read Full Story

When choosing keywords for your paid search engine marketing campaign, it’s important to give careful thought to the use of corporate / brand keywords, or keywords that support your company’s brand name. Some advertisers believe that bidding on their own brand terms is a waste of money. The reason being that the user has decided to convert with the brand he searched for and it would make more sense if he did it by clicking on the natural listings. Brand keywords almost always appear at the to... Read Full Story

I started examining the phenomena of social technology in 2006 and have watched it shift through different phases. Each phase has brought new meaning and as more and more people engage the dynamics have changed. With rapid adoption and interest people and businesses are learning what,where,when, why and how different markets segments are finding utility and value in its use. From the early days of chat rooms, Prodigy, "You Got Mail", Compuserve, Netscape, Instant Messaging, Napster then netw... Read Full Story

Thought this was an interesting article I would share. Social media's reputation with small business has really been on a roller coaster ride this year. First, the "2009 Tribalization of Business Survey" reported that that 94% of small businesses plan to increase or maintain their social media budgets. Then came the Citibank Small Business survey that found 75% of small businesses have not found social media sites like Facebook and Twitter to be of value in generating leads or revenue for th... Read Full Story