We hear and read about "shifts" created by technology and examples of the influence on markets propagate daily. Marketers jump on these shift vying for our attention aimed at ultimately "tricking us into a transaction". The irony of this behavior is that technology will eventually turn the trick onto the markets. That will happen when we, the consumers, gain more control over how we interact with the markets. Advertising In Reverse? Doc Searls writes: Here in the VRM development community ... Read Full Story

If you are reading this post then chances are you already have an account on Twitter and would like to promote your business on it. With Millions of users all over the world and an average user age of 31, Twitter has a great potential to promote your Business. In this Article I would be showing that how you can use twitter advanced search Feature to find your target audience and promote your business between them. You can use these features for searching tweets which were made by people ne... Read Full Story

It's a tough time to be a 'social media guru'. Despite the rise of social media in general, there's a lot of skepticism when it comes to high-paid consultants who claim to have mastered it. From where I sit, that skepticism only seems to grow by the day. That skepticism is reflected well in an amusing NSFW animation called 'The Social Media Guru', which has racked up over 100,000 views on YouTube since being posted at the end of September. It portrays a 'social media guru' as a snake oil sal... Read Full Story

Historically strategies have been developed based on assumption made about how the markets respond and to what. The aim of a strategy is to develop market differential, awareness and value that the market would respond to. Old methods relied heavily on "old media" as the means to create messages, branding and attention from targeted markets.The aim of a strategy is to out perform competition, capture the market attention and ultimately earn a transaction. A strategic process includes marke... Read Full Story

As the recession begins to wane, it’s a good time to assess what effects it has had on the relationship between employers and employees. Why? These changes will continue to reverberate over the coming years and affect how recruiting and hiring is conducted, what technologies and approaches are used in finding candidates, and which resources are brought to bear in retaining top talent. A case of two perceptions Per this recent report from Human Capital Institute and Monster, 84% of employers... Read Full Story

There has been lots of debate about the ROI from social media. As discussed previously the debate reflects old strategic thinking that says everything must be measured against an ROI. That old thinking reflects "legacy knowledge" and old management styles that have decided to stop learning. As markets shift and new technology accelerates shifts old knowledge and management methods cannot produce the "holy grail" called results. Worst yet is that results in business are a reflection of past p... Read Full Story

People ask me "What do you do"? My response is "I am a social media strategist". Then I get a blank stare and the proverbial question of "what is that"? I have also noticed other people titled as a "social media strategist" and yet their profile and background do not show any experience, training or knowledge of strategic development. Given what has been asked I have decided to define this ambiguous titled called "strategist". Wikipedia defines a strategist as a person skilled in designing ... Read Full Story

Anchor text, also known as link text, is the hyperlinked text on a web page that leads to another web page or web site. In other words, it is the clickable text in a link. Anchor text is meant tell the user what to expect in the content of the link's destination. For instance: In the above image, there are a number of anchor texts like email marketing, deliverability tools, content creation, Web analytics software, search marketing and mobile marketing. Clicking on the text “email marketi... Read Full Story

No one really likes making mistakes. We all make mistakes and most people learn from their mistakes. The value of social media is you can learn from other people's mistakes. You can also simply copy current practices and make the same mistakes others are making. In the old days mistakes could be fairly contained to a few people unless of course your mistake hit the headline news. Today mistakes, whether personal and corporate, are transparent for the world to see. Social technology can not o... Read Full Story

The internet and social technology has turned the publishing industry upside down and inside out. We've seen 24 of the top 25 newspapers go out of business. Magazine subscription rates are down and the leaders within the industry are struggling to find a strategy to stay alive. The Wall Street Journal is forging a war against the internet. Rupert Murdock wants to block its content from Google and has taken a stand with its readers by charging a subscription for the paper. No more free in the... Read Full Story