Markets move when new information enters a market.
Today markets are overloaded with new information flooding our minds and vying for our attention.
New and old media grabs our attention when it provides relevant and relative information that appeals to our affinities. Media surrounds us 24/7 both online and off-line. Media moves markets because it influences behavior, thinking, conversations and actions.
Markets are segmented into four categories regardless of product or service. Each gro... Read Full Story
Organizational culture as been studied, talked about and criticized for years. It seems that the very subject of managing culture is a significant challenge for any organization regardless of size. The very nature of "culture" is representative of the people, process and structure of any organization. Now any organizations culture just became transparent because of the reach and empowerment offered from social technologies..
Luis Suarez writes: "To me, social computing within the enterprise ... Read Full Story
What Is Nofollow Link Attribute?
The nofollow attribute allows the webmaster or a website owner to instruct the search engine robot not to follow/crawl the “links on a page” or “a specific link on the page”. In other words, links with Nofollow will not influence link target’s ranking in the search engine’s index. Therefore, the page at the other end of the link will not get any benefit in terms of enhancing their pagerank. This enables search engines to effectively counter the ménage of spamm... Read Full Story
I received the following message from a connection through Linkedin. Hello, My latest position at an ad agency came to a close this week, as the company went out of business. I am forwarding you my LinkedIn profile in hopes that you or someone you know may be aware of job opportunities in advertising, marketing or social media. This request made me think about the "Agency business" and why is might be failing for those unaware.
Advertising agencies are known for the creative skills in creati... Read Full Story
How may times have you been asked "Can you explain social media to us?" Then you have to think about how to explain the entire (r)evolution of the internet and its present state. Try doing that and you'll lose most people's attention.
It has been said that "pictures speak a thousand words". As a consultant I have always found that if you can provide a picture illustration and a simple story to explain something very complex then you have helped a client understand something they need.
Given... Read Full Story
PROCESS -> OUTPUT" /> PROCESS -> OUTPUT" src="http://www.signal-innova.com/modular/IpoANI.gif" alt="" width="358" height="84" />It seems that online and off line conversations are consumed with measuring the ROI from social media. Much of the dialog is a waste of time and focused on the wrong thing. Yet organizations seem to be demanding a measure of ROI from this thing we all call social media.
All businesses represent a system of inputs, processes and outputs. Most businesses measure outp... Read Full Story
Quality Score Myth Buster
In the PPC world, a Quality Score is a measure which tells you the relevance of your keyword to the users search query. Specifically, quality score is a score given to a particular keyword taking historical data of the keyword’s Click Through Rate, quality of the landing pages, relevance of the ad with the keyword and several other factors.
Why quality score is important for a PPC professional? Not because it gives a rating on a scale of ten but as a score which re... Read Full Story
Introduction to Guest Blogging:
A Guest Blogger is someone who writes a post for a blog that is not owned by him. In order to become a good guest blogger a few points need to be kept in mind. For instance, find a blog that is similar to yours. Do your research. It’s best to write for a blog that caters to a niche and has a good readership. Write your guest post keeping the host’s target audience in mind.
The benefits of Guest blogging are as follows:
1. Backlinks: In your guest post, leave... Read Full Story
A life lesson that's not easy for an impatient person like me to learn is one that's ancient and powerful. Who realized it first, do you suppose? That simple maxim: moderation in all things.
Nothing could be more contrary to human nature. When we find something we like, we want more. When we figure out a system, we want to game it. When it looks like a shortcut, we want to take it.
Where we are rushing to, do you suppose? It seems that getting there first, faster, bigger is always admirabl... Read Full Story
Using social media just because everyone else is does not mean you should, at least not yet.
Before jumping into all the chatter and all the advertising organizations would be better served by asking themselves a series of questions. Finding the answers to the questions will require you to "think" about critical issues which will have serious impacts on the use of social media.
First you need to understand what it should be used for vs. what it shouldn't be used for. To answer these questio... Read Full Story
