nwright

As with most industries, manufacturing is going though some major changes in regard to their advertising and marketing strategies. With all of the trade magazine and card packs struggling to stay afloat, many savvy manufacturing marketers are turning to social marketing to get an edge on there competition. As a manufacturing company, what advertising & marketing objectives do you believe are most important for your continued success? Click Here To Make Your Selections Filed under... Read Full Story

Having a successful advertising & marketing strategy doesn’t have to be a costly endeavor for manufacturers. Football coach Jimmy Johnson once said “ The difference between ordinary and extraordinary is that little extra.” Social Marketing doesn’t have to be a big undertaking. To be successful you just need that “Little Extra”. Little Extra TIME: Once your Social Marketing Program is up and running, you should only have to put in an hour or two a day to keep in running smoothly... Read Full Story

Marketers in the manufacturing industry face a lot of unique marketing challenges. Here is a list of the 12 Most Sought After Strategic Marketing Objectives put together that Social Media impacts. How can you address each one of these objectives for your company by leveraging Social Marketing Tactics? Increase Mind Share & Brand Recognition Increase Market Share Increase Brand Loyalty Increase Word Of Mouth / Referrals Increase Perceived Value Increase Internal Alignment... Read Full Story

Has Social Marketing made manufacturing magazines obsolete? As a Marketer in the Manufacturing Industry, if you haven’t already, you need to start to step up your game and incorporate Digital Marketing tactics in to your advertising & marketing strategy? Trade magazines have been the mainstay for marketing manufacturers for generations. Over the past few years, magazines have been struggling to maintain readership as well as advertisers. For the most part, due to online product & news... Read Full Story

As a marketer for the manufacturing industry, do you believe that Twitter is a Scam? Or, have you started to embrace this Social Marketing trend? I believe that the fear of the unknown is what holds a lot of manufacturing companies back from diving in the the Social Marketing arena. As with most bloggers, I love getting good feedback on my posts… I get some good and some bad. Either way it helps to keep me motivated and stay focused. I like to (and think it’s a must) take part in... Read Full Story

Why do some manufacturing companies struggle? Over the years, we have seen a true problem arise with most businesses in the United States, especially with the small to mid-sided manufacturing companies. There is a void… a lack of understanding and value in creating a “ Brand Centric Culture ”. They don’t know what they Stand For or what makes them Unique. They become a detriment to their industry by not offering any value innovation to the market place. Ultimately they erode the true... Read Full Story

Many manufacturing companies that are finally jumping into social media have no strategy.  A good number seemingly are checking off a list of social media tools they have subscribed to show their participation. What is more telling is their lack of credibility and comprehension of how to use social media to generate new business for themselves. Twitter is one of the social media tools that can be used as a tool for your manufacturing company’s social media marketing strategy to generate... Read Full Story

Weather it is in print or on the web, marketers in the manufacturing industry need to present a message that will get results. Here are 5 Tips that will help manufacturing marketers shape a better message: Be Valuable: When people stop to read your marketing message, the first thing that they want to know is “what’s in it for me?” … You need to lead with the benefit! Be Concise: Get to the point. We live in an over communicated world and people don’t want to waist time with a... Read Full Story

Manufacturers need to keep their creative edge in order to cut through all advertising & marketing clutter. Here is a simple process to help marketers in the manufacturing industry to keep inspired. I'm a big Calvin & Hobbes fan. Calvin always seems to capture the moment with the perfect statement. As with most people who are expected to be creative and innovative, Manufacturing Marketers are no different. They face a lot of unique challenges in their day-to-day work lives and are... Read Full Story

If you are in charge of the marketing for your manufacturing company, you should have your blog be a central component to your social media strategy for new business . It is the site that you want to bring your prospective customers & clients to, the gateway and face of manufacturing company. “Build it and they will come,” is not the answer to generate traffic to your company’s blog. You must employ proactive tactics to create awareness and interest among prospective customers. The more... Read Full Story