The Real Web 2.0

Here's an interesting take on the if you 'build it they will come/make them come to you' approach...


The spider too, makes its customers come to her.

'A spider never wants for food. It finds a harmless looking little corner to build its web, and while busying itself with other tasks, awaits its prey.'

Similarly, for your little corner of the market, build your special interest blog or site. Then busy yourself with other tasks, awaiting like minded folks.

In other words, don't be a jack of all trades and master of none!

But that is not the end, the author continues to regale us

'Highly effective info-product selling works the same way. You make yourself visible in the places your target prospects are likely to find you, and lure them into your web with free content.

Like the spider, you personally attend only to the very best prospects that have fully ensnared themselves, while automating your interaction with the rest.

Once inside, your systems draw each prospect/customer deeper and deeper into your web in a series of graduated steps, each one increasing the level of commitment.

To make them come to you requires a soft sell. You haunt the periphery of their existence, appearing in different places, never approaching them, but continually teasing them to betray their interest by requesting specific information from you.

To them, this information is just"

This is the real web 2.0! Wondering what in the world web 2.0 is? Well...stay tuned. We are going to give your business a much needed marketing make over!