Author: Fred Molesworth, Salem, Oregon I’m willing to bet your grandchildren will be upset with you. Here’s why. Imagine, 50 years from now, as your grandchildren or great grandchildren are going through the boxes in the attic. They are enthralled with the treasures and keepsakes they find and how they tie into [...] Visit Photo Packaging for Professionals site to read the rest of this article. Read Full Story

Author: Glen A. Clark I was recently asked the following question, “I’m looking to create a coffee table book. I doubt I’ll be making more than 200-300 of these. From what you’ve seen, do you have recommendations?” I guess the short answer for deciding how to select a photo book fulfillment partner these days is . [...] Visit Photo Packaging for Professionals site to read the rest of this article. Read Full Story

Photo books are a great way for photographers to present and sell their photography to brides, new mothers, and just about anyone with an event that is meant to be saved for future generations. Photo books are not new. In recent years, the ability to purchase a one of a kind book at an affordable [...] Visit Photo Packaging for Professionals site to read the rest of this article. Read Full Story

With the increase in online communication thanks to social networking sites such as MySpace, Facebook and Twitter, to name a few, clients are now seeking low resolution images of their photo sessions to use on their internet pages. (Don’t be afraid to give them these images. The quality is not good enough for them [...] Visit Photo Packaging for Professionals site to read the rest of this article. Read Full Story

By (Guest Contributor) Greg Stangl Most small business owners, including photographers, assume that the prospect knows what they (the business) are all about. The sad truth is most clients simply don???t know that much about your business or what you are trying to offer to the public. As a business owner it is your job to mold your brand into a consistent message that will encourage the client to interact with your business and hopefully, secure your services. You have to work to develop a... Read Full Story

By (Guest Contributor) Alan Tyndell Packaging must enhance the product appearance. Packaging must increase the perceived value to the customer. Packaging must protect the product and make it easy to transport. Packaging of luxury products (purchased as a gift) must always enhance the perceived value of the gift. Packaging should NEVER lessen a product???s value or force a gift giver to make enhancements before it is given. Luxury Items According to Webster Anything contributing to one???... Read Full Story

By (Guest Contributor) Greg Stangl It continues to amaze me how little thought many photographers seem to put into professional portrait packaging. The choice of packaging is the ultimate brand statement. Not only is your packaging the most visible communicator of your brand, it is often the chief emotional link between the consumer and your product. Walk though any high-end department store and notice how packaging is used to compliment both the brand and the product. Perfumes come in bea... Read Full Story

In a few short weeks, Francie will have yet another birthday.  She is open to receiving any lavish gifts.  Cars, furs, conflict free diamonds top the list.  Other things include gift cards to Heinen’s or Target! Her choice of a cake is a sour cream fudge frosted chocolate treat! Visit Photo Packaging for Professionals site to read the rest of this article. Read Full Story

Age-old custmoms indicate that the celebration of birthdays is of particular importance.  This out-dated custom is a false indicator of accomplishment. Visit Photo Packaging for Professionals site to read the rest of this article. Read Full Story

I am willing to bet that, as a consumer, you like to get free things.  But the chances are, from a business perspective, giving things away for free is not something you want to do.  As much as you may love this business, ultimately you are in it to make money. But it would be [...] Visit Photo Packaging for Professionals site to read the rest of this article. Read Full Story