pmgcreative

PMG Public Relations is looking for the next member of our growing team.  This assistant account executive will be supporting two PMG associates on existing client accounts.  Duties would include: building media lists, pitching story ideas to journalists, assisting in execution of social media tactical plans, writing press releases, etc. The ideal candidate will have: a degree in communication, journalism, and/or marketing have completed an internship in public relations or a related... Read Full Story

Each March thousands of web and digital strategists, social media “experts”, flacks (like me!), media, and many from other professions flock to Austin, TX for the South by Southwest Interactive (SXSWi) conference. I attended the event last year and learned a lot.  It was a fun, overwhelming, stimulating, engaging and highly educational experience. Upon returning home from the event, I started to think about how I might contribute to one of the sessions.  Well, with the help of some friends... Read Full Story

We’re really excited to welcome Tom Kupfer as a PMGer.  Tom started at PMG two weeks ago and has hit the ground running. Tom was previously employed by Okemo Mountain Resort as communications coordinator and at Liberty Sports Magazine as a contributing editor.  He holds a Masters of Science in Communication from Drexel University and a Bachelor of Arts degree from Fordham University. Read Full Story

But, you only get 45-minutes of my time. The next time you set a meeting with someone consider setting aside just 45 minutes in your calendar rather than the typical hour.   After reading this blog from LifeHacker.com , I decided to do just that.  It is incredible the amount of time that I seem to have recovered in my day as a result. I found that if you stick to what needs to be discussed and accomplished in the meeting and each party leaves with a clear idea of what the next steps are... Read Full Story

I have been know to say (often), “The cobbler’s children have no shoes” when it comes to the work that we do on PMG ’s behalf. As we work on our client’s behalves, our own brand takes a back seat. While that is certainly necessary at times, it is hard to grow your business and scale appropriately when you don’t give your own brand some loving attention. We have re-jiggered how partners at PMG work on the business of PMG in the past few weeks to make the organization more efficient and... Read Full Story

It’s quite amusing to me that there is such a sudden outcry and debate over the fairness and legality of internships. Point blank: if I (and many others) didn’t have the opportunity to intern, there would probably be no Iza the PR Gal… it would be more like Iza the cook, or Iza the electrician (I was an “apprentice” with my dad throughout breaks in college), or even Iza the lifeguard going on almost a decade.  Ahem… Although I loved and respected waitressing, lifeguarding and working... Read Full Story

Note: My first draft of this blog basically listed reasons why I think that the embargoed press release is dead.  After passing the draft around to get some opinions and edits, I was starting to hear, “Nicole, this is great, but I don’t really agree with y ou.”  So, here I sit with the second go at the entry… and I hope that it sparks some lively discussion from both sides! When I first started my career in public relations embargoed releases were something that we discussed with clients... Read Full Story

Over the past two weeks there have been several press conferences that have drawn national, and in some cases international, attention.  Though there seem to be fewer press conferences called by companies than when I first started in PR, they still do exist. Typically sensationalized or tragic news bring in larger audiences for media – so with that comes more questions and interest from media outlets to the parties involved.  The easiest way to disseminate information to the press? Gather... Read Full Story

I am headed to Austin for SXSW in two short weeks. When talking to a client and friend who is also attending, I was corrected and told that “people in the know do not call it South by Southwest, rather South By.” Ok. Clearly I have a lot to learn, this being my first time to South By, and not just about what to call the event! Here’s what I am scheduled to do (scheduled to change without notice and often!). In addition I will be part of the PR and media focused Tweetup with Sarah Evans... Read Full Story

PMG is, once again, hiring.  We are looking for talented public relations professionals for the following full-time, salaried positions: Assistant Account Executive (AAE) : Entry-level position. The ideal candidate will have a degree in communications, public relations or similar and have completed an internship with a PR firm or similar.  A good understanding of social media and strong writing skills are essential. This is a growth position. Account Executive (AE) : Two plus year’s... Read Full Story