Month 4 in the SBI! house …

Note: If you haven’t read my previous posts, you should catch up now with post 1, post 2 , post 3 , post 4 and post 5 before reading on … it’ll all make much more sense.

Where we we?

My SBI! website is becoming so big I often have to take stock and have a think about where I put stuff on a regular basis now.

That’s because as I begin month 4 of web-work-at-home.com being ‘live’ on the web, I’ve grown two parts of the business … the one you see, my ‘live site’ and the stuff you can’t see behind the scenes.

I’m going to split this update into two parts … the ‘front of house’ work I’ve been doing and then the ‘behind the scenes’ effort.

Front of house

Work continues creating new content on the website … and that’s the SBI! matra - content, content and more content.

Each page is keyword optimised and based on a profitable word or phrase.

I hadn’t realised how effective this is until I started placing Google Adsense ads on my site … yes that’s right, the big M, monetization has begun!

So far I’ve only monetized pages which are ranking very well in the search engines.

What amazed me is how relevant the ads are because the page has been so well optimised … I’ve never had such relevant ads on my webpages before, because they’ve never been optimised.

Often, on previous websites, I just got a feed of non-related ads which frankly, nobody was going to click on.

Now I’m getting ads with razor sharp relevance … I can see already how that is going to pay dividends when I have more pages ranking high in the search engines and a greater volume of visitors to the site.

They search for something - they find it on my website due to the hugely effective SEO on the pages - they stay a while and maybe click on the ads which are 100% relevant to their original search engine search.

So how’s that traffic doing?

I said in my last post that I’d been disappointed that more of my pages weren’t ranking highly in the search engines but I analysed all my other websites via AwStats and can now confirm that in only 4 months web-work-at-home.com is THE site with the most traffic and unique visitors out of all my sites.

The one that is currently bringing in most income is actually scrap-yard.co.uk, but it has a year start on my SBI! site and I only have about 5 pages monetized on WWAH so far … I wish I knew about cars, I reckon I could turn that URL into a nice little earner if I created a proper SBI! website around it.

My detailed SBI! stats show a month on month increase across all parameters … visitors, visits and page impressions.

I’ve been indexed by Google, Yahoo! and Windows Live now, but Ask! is really dragging its feet and even dropped me once.

This is all par for the course with a new website … it takes 6 months to a year to properly establish in the search engines, so patience is required.

SBI! are great, they keep reminding you in all their support materials to adopt the attitude of the tortoise … slowwwwwwly does it, take your time, no rush … you’re building a proper business here, not a ‘flash in the pan’ website.

So I’ve calmed down now, I’m looking at this as a ‘first year’ thing and I’m going to be patient and just keep creating that content.

I’ve seen enough of the SBI! way of doing things to be convinced already, when you see how those Google Adsense ads work, it’s quite compelling.

Building solid foundations for a broader business

I seem to have been creating e-course after e-course over the past month.

Every time I finish one and think ‘That’s it’ I think of another one that I need.

For instance, I thought I was done and could get back to the content when I got my first 5 Pillar Affiliate sign-up, who automatically becomes part of my team.

Well, I want to make sure my team get all the support they need to be hugely successful, so I’ve created a special e-course for them showing them how to get started earning immediately … and they don’t even need a website to do it.

If you want to get a look at it, you’ll need to sign up as a 5 Pillar Affiliate!

Other e-courses I’ve produced are for what will be the key parts of my longer term business … creating websites, blogging and network marketing … and each of these areas now has a free e-course attached to it.

SBI’s timed autoresponder facility - which is all part of the basic kit - is superb and I’m incredibly impressed with my ability to deliver these e-courses, entirely on automatic.

Sign up for one and see how they work, they’re great marketing tools.

More goodies from the past month

I’ve now added a sitemap with Google search incorporated into it as even I find it easier to locate pages this way.

I was generating so much content that I wanted to be able to view it in a linear fashion.

I’ve also created a Privacy Policy which is one of the terms of using Google Adsense on your site.

I decided to create a site resources page too because I felt this would be useful for people who use the site and want to get more information … see all those SBI! folders on my shelves, how nerdy am I?

Behind the scenes

I’ve been doing a lot of work behind the scenes this month.

SBI! is very much into the C>T>P>M process … which means, don’t sell, sell sell on your website.

So I’ve backed off entirely on the main site … though I have created sales landing pages for my various promotions, though you can’t find these pages off the main indexes.

I’ve saved these pages for people who I bring into the website from external sources … online and offline promotions.

I’m trying out all different types of marketing methods at the moment, working out which yields the best traffic and therefore the best ROI - return on investment.

I’m not going to give specific details of this - hey, I’m trying to build a business here - but let me tell you that Facebook is good and offline magazines are poor.

How do I know?

I’m using the brilliant tracking utility in SBI! which tells me where my web hits are coming from and how many I’m getting.

It’s like gold-dust … I ran an ad in a small magazine, it brought in little business, I ditched the ads … no more wasted money barking up that tree.

It left me wondering how many shops are forking out month after month for ads that aren’t working!

Here are some of my ‘behind the scenes’ landing pages:

For the British ex-pat community - click here

For webmasters - click here

All about Site Build It! - click here

My competition - click here

Testimonials - click here

So, as you can see, I’ve been extremely busy, not all of it resulting in content pages, but all of it going towards my overall business strategy.

I’ve had tremendous fun creating Facebook ads in foreign languages to bring in a new potential market … SBI! even gives you foreign language landing pages if you’re a 5 Pil’ar Affiliate … is there anything those guys don’t think of?

To find out how I’ve done that, you’ll have to join my 5 Pillar Affiliate team

So what’s next?

Would you believe that I’ve also been getting involved in some teaching over the past month as I’m keen to market this product online and offline.

I’m trying to get my website to the level of success I need to be able to officially teach SBI! in local educational outlets, so that’s my next aspiration.

Education has become a big theme for SBI! and as ever, they provide all the support that’s required to support you in this.

So for the next few weeks, it’s content, content and more content for me once again.

Oh, and I’ve got some Dutch and German ads to create for Facebook!