rapidfix

After having some difficulties with Wirral Council - I thought I should have quick look on-line to see if any other people had similar problems. And there is some funny stuff! Check this one out Wirral Council anti smoking campaign Although it's in no way the same as my issues, I thought its worth a post anyway. Read Full Story

I suppose in a good way - I am getting more business because of this BT SEO lark - heres another one: BT Spam The worst thing about this one is geographical spelling mistakes in the Meta tags :( Read Full Story

I am trying to figure out whether the new search engine optimisation services BT offer is actually any good? I can see that their target audience is the SME (Small to Medium sized Enterprise) and that they charge a rough figure of around £74.00 a month. I have a customer who tried using the services and wanted me to find out exactly what progress has been made as they don't understand the jargon the salesman from BT is saying. From what I can see they have built a few links from exact phrase... Read Full Story

From March 2011, tougher advertising regulations will place a greater restraint on how businesses promote themselves on their websites and in social media. What are the new rules? And are they something small firms should be worrying about? Jo Russell looks at the changes. You might say the internet just became a little less free. As of March 2011, the adverts and marketing communications a company puts on its own web site or on free channels like Facebook and Twitter will fall under the... Read Full Story

Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. So, if a visitor has landed on your website via a query in Google and very quickly pressed the back button, this will contribute to a high bounce rate. In cases where visitors are coming from search engines, a high bounce rate may mean that the keywords they used and the content they found on your site are not aligned - so your site doesn't meet their expectations... Read Full Story

1. Have a Facebook Page for your brand. If you're running a business, you need a Page, not just a personal profile. What you do with your personal profile is up to you, but your page should be up, and it should be promoted. 2. Post regular updates throughout the day. Just like Twitter, I see nothing wrong with sharing links to your content here if you write articles or blog posts. I should note that this should be actual helpful content though - not just posts about why people should buy your... Read Full Story

1. Post regular Twitter updates everyday. That doesn't mean spam or post them constantly all day long, but there should be enough regularity to let your followers know you're there and don't forget about you. That said, don't talk about anything. Have something valuable to say. If you produce content, share your links. Some may not think it's a good idea just to pump out your own links on Twitter, because it's "about the conversation", but the way I look at is this: if someone is following me... Read Full Story

We have dabbling with Facebook for quite a while now and turned a lot of customers to powers of this fantastic marketing tool. Most businesses don't realise that you can obtain your own public Facebook page that is visible in SERP's (Search Engine Ranking Pages) and use this as a catalyst for a good percentage of your digital marketing. Check it out here: Facebook / Cyclexpress Read Full Story

Its been a funny day in terms of everybody's thoughts on the introduction of Google instant. A few people think SEO is now dead and others disagree! I myself are one of those who disagree. The role of the SEO (Search Engine Optimiser) had changed yonks ago and has been redefined into the Digital Marketeer. All companies, however big or small should be looking at online marketing and and rest assured that SEO is only one of factor in any digital marketing campaign. Strangely, people are... Read Full Story

I have recently been working with company that provides coaching franchises for professionals looking for a new challenge. These guys basically provide the model and training to become a business coach and help mentor employers - employees who want to improve themselves. The task has been passed to me to organically improve their website in SERPs which is fine but their is quite a big task involved in this one. We have one company that has designed the website for which the code to text ratio... Read Full Story