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Click here to discover all 101+ marketing tools 01) Networking Your local Chamber of Commerce, trade shows, seminars, and anywhere your prospects hang out are all good opportunities for networking. In many cases, the hotel bar the night before the seminar is the best opportunity for making contacts. It’s usually more effective to try to capture contacts and leads than to try to close a sale on the spot, so get your elevator speech ready and have plenty of business cards on hand. 02... Read Full Story

Click here to discover all 101+ marketing tools 01) Write a Regular Column Whether in a newspaper, magazine, ezine, or offline newsletter, a regular column is a great way to establish you as an expert in your field. You can also send reprints to your clients and prospects to add proof to your sales letters and promotional materials. 02) Write an Article Articles can be anything from a short essay on a topic to a feature article in a magazine, newspaper, ezine, newsletter, you name it... Read Full Story

Click here to discover all 101+ marketing tools 01) Classified Ads This can be a very effective form of marketing that is often ignored by business owners. It is usually worth testing in some form or another. It’s particularly great for lead generation by offering a free report from a website. You should still have a strong benefit-driven headline and a clear call to action. As costs are often very low, it’s got to be worth trying to draw traffic to the site with classifieds. 02) Direct... Read Full Story

This is the first of a series of posts detailing more than 100 different marketing tactics and tools you can use to promote your business online or offline. Click on the main headings for more information on each section. 1. Use traditional marketing tactics Classified Ads Direct Mail Postcards Yellow Pages Display or Space Ads Radio/TV/Infomercials Flyers Telemarketing Trade Show Booths Banners, and Billboards Circulars... Read Full Story

Click here to discover all 101+ marketing tools 01) Thank You Letters Whether you send gift certificates, coupons, a 2 for 1 special, a free gift, or just a friendly thank you letter to stay on your customer’s radar screen, these types of letters are memorable and encourage your customers to send you referrals. As always, these types of letters should be personalized, and never use a mailing address label on the envelope. Example: Dear Mr. Smith, I hope you are very pleased with... Read Full Story

Click here to discover all 101+ marketing tools 01) JV With Your Suppliers Your suppliers generally want you to be more successful, since it means more sales for them. They may fund sales people, mailings, extra staff, etc. You’ll never know unless you ask them. 02) Seek Out Other Business That Cater to Your Market realtor may JV with moving companies, custom framers, carpet cleaners, pest control services, lawn care companies, painters, electricians, plumbers, the list goes on... Read Full Story

Click here to discover all 101+ marketing tools 01) JV With Your Suppliers Your suppliers generally want you to be more successful, since it means more sales for them. They may fund sales people, mailings, extra staff, etc. You’ll never know unless you ask them. 02) Seek Out Other Business That Cater to Your Market realtor may JV with moving companies, custom framers, carpet cleaners, pest control services, lawn care companies, painters, electricians, plumbers, the list goes on... Read Full Story

Click here to discover all 101+ marketing tools 01) Card Decks and Value-Paks These stacks of index cards are mailed to targeted audiences. Each deck can contain anywhere from 50 to 200 cards or so, each with an advertisement or coupon. They may also double as a business reply card on back. Since your ad is mixed in with tons of others, it’s especially important to have a great headline and layout that will stand out from the clutter. Card decks are inexpensive because all of the... Read Full Story

Click here to discover all 101+ marketing tools 01) Teleseminars Basically a conference call, we’ve all probably been on many of them. Some have organized them and have been speakers. They can be pure content (i.e. no obvious pitches) for strengthening social proof and building up anticipation for a new product to be released in the future. They can be a mixture of content and pitch. You can even arrange a series of them as a tele-course and charge big money to attend. 02) Website... Read Full Story

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