Check around you - the look, feel, smells and sounds that customers notice when they spend time at your bar, café or restaurant.- By Ken BurginFamiliarity makes it easy to overlook a host of unpleasant, icky* things we make them experience.Ask someone you trust to do a brutally honest review of your venue, from front door to rear entrance. Here are a few of the nasties they may find:• Toilets - everything about them can be pleasant...or awful. Wet and dirty seats, bad smells, unclean s... Read Full Story
The Hostile Grape Wine Cellar in the new M Resort opened in March. A glass elevator descends to the underground cellar with lounge seating for 80, while the bar accommodates an additional eight.More than 160 wines are available by the glass. One-, three-, and five-ounce samples are served via a system that allows guests to insert pre-paid cards. There are ongoing educational seminars and tasting sessions in the space, which is also available for private parties.Link from BizBash
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Chef Emeril Lagasse and the Palazzo opened Lagasse’s Stadium, a massive restaurant and sports bar complex, on September 3. Inspired by two of the chef’s lifelong passions, cooking and sports, Lagasse’s Stadium has custom sports-viewing walls consisting of nearly 100 high-definition screens capable of showing nearly every major college and professional sporting event. Renovation of the 24,000-square-foot space, formerly the Sportsbook Bar & Grill, began in June. Source... Read Full Story
It's a trick that we've all seen dozens of times. "It's a bargain for only $19.95!" "The beef Burgundy is $20." One pitch indicates value and the other indicates quality - and the number might be the biggest indicator of all.Imagine a restaurant menu. If you see prices like $7.99 and $9.99, you get the impression that the restaurant is actually a good value, a place where you won't be ripped off on the bill. If you see prices like $10 and $12, you get the impression that the restaurant ... Read Full Story
Have you ever noticed that the menus in nice restaurants leave the currency signs off prices, or spell them out in words rather than Arabic numerals? The intended effect is pretty much what you would assume - to remove the association between prices on the menu and actual money. Now, there's actual academic research showing that half of this theory is true. Link
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Modern marketing is about conversations, not just one-way broadcasting. Twitter is a great tool for online or 'social media' marketing: it's free, and only needs a small time commitment. It's also a good way to 'find your voice' and practice writing short sales messages. If you have time to write one promotional text message each week, you can manage Twitter! More than ten million people are using Twitter - if you've got a demographic that's young, educated and online, you have many of them ... Read Full Story
Explore the beauty and splendor of the Las Vegas golf courses with this comprehensive golf course guide. Includes course descriptions, stats, photos and more! Link. Read Full Story
