20 Ways to Upset and Lose Customers
Check around you - the look, feel, smells and sounds that customers notice when they spend time at your bar, café or restaurant.
- By Ken Burgin
Familiarity makes it easy to overlook a host of unpleasant, icky* things we make them experience.
Ask someone you trust to do a brutally honest review of your venue, from front door to rear entrance. Here are a few of the nasties they may find:
• Toilets - everything about them can be pleasant...or awful. Wet and dirty seats, bad smells, unclean surfaces, no paper - how are they on a busy night?
• Staff aprons - worn and dirty, or fresh. Do they look like they've done a year of hard service?
• Stale smells - how fresh is your function room if it's been closed for a while? Or the restaurant when you open in the morning?
• Staff collecting dirty glasses with their fingers - you know what happens. Why don't they use trays properly? Much more.
- By Ken Burgin
Familiarity makes it easy to overlook a host of unpleasant, icky* things we make them experience.
Ask someone you trust to do a brutally honest review of your venue, from front door to rear entrance. Here are a few of the nasties they may find:
• Toilets - everything about them can be pleasant...or awful. Wet and dirty seats, bad smells, unclean surfaces, no paper - how are they on a busy night?
• Staff aprons - worn and dirty, or fresh. Do they look like they've done a year of hard service?
• Stale smells - how fresh is your function room if it's been closed for a while? Or the restaurant when you open in the morning?
• Staff collecting dirty glasses with their fingers - you know what happens. Why don't they use trays properly? Much more.
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