shopster

All good salesmen follow the sound strategy of getting referrals from all of their satisfied customers. This makes perfect sense. A happy client is a good source of other possible clients, mostly people like himself or herself. There’s no reason why this strategy cannot be applied for your online store, with slight adjustments. Let’s say that your online store sells coffee and tea from all parts of the globe. You have a number of customers who order from you regularly. These coffee or tea... Read Full Story

Sometime in the next couple of weeks, there is a great opportunity for online stores that sell consumer goods. The Chinese New Year, also known as the Lunar New Year, is coming up. And a few weeks later, it will be Valentine’s Day. You don’t have to be Chinese to celebrate the Chinese New Year. It’s their Year of the Water Dragon, by the way, and it is said to be a good year for business. Make it so! The Chinese holiday is a lot like the New Year’s Eve that we’re all familiar with... Read Full Story

The US military used a phrase to describe how they easily defeated a well-armed enemy not too long ago. The American armed forces resorted to "shock and awe" to stun the enemy into quick submission. By this, they meant that they threw everything they had at them including the kitchen sink at the shortest time imaginable. The enemy didn't know what hit them. All they knew was that they were flying the white flag of surrender sooner than anyone expected. Sounds to us like a great way to have... Read Full Story

One of the most effective marketing gimmicks that can be used by online stores as well brick and mortar stores are to hold a contest. In fact, given that online stores are easier to operate, contests are actually easier to hold. Less work is involved, and more importantly less money will be spent. If the online store retails or wholesales consumer goods, the best approach is to have a contest that requires a purchase within a fixed time frame. As an example, buyers of select goods can... Read Full Story

No matter what product or service you are selling in your online store , one of the things that you need in order to thrive is to have as many recurring clients as possible. This is true for all products. Even the single most expensive product that the average person will ever buy – real property like a house or a condominium – can still have repeat business in the future. Realtors know that families can either go up in life and seek bigger and better homes, or downscale their lifestyle by... Read Full Story

Many retirees find a new source of livelihood because of their hobbies. However, you do not have to wait to retire to turn your own hobby or special interest into products or services to sell on your online store . You may be an accountant whose spare time is spent collecting records and cassette tapes (in the past) to CDs not so long ago. Or you may be a mailman who just happens to collect vintage magazines or toy robots. Or you may be a teacher whose hobby is collecting coins or stamps... Read Full Story

There are many stores that started out specializing in one line of products only to shift their specialization to another line. The change can be gradual or it can be sudden. It all depends on the market being served by the store. This is true for not only physical brick-and-mortar stores, but online stores as well. A store can be selling shoes, bags, belts and other leather goods for men and women, but shift to men only or women only products. Alternatively, a similar type of store can... Read Full Story

There are products that rarely change, and there are products that have to change in order to sell. Under the former, you have such standardized products as McDonalds’ Big Macs, Coke, and Swiss Army Knives. They may tweak their looks every so often, but the global market has come to expect the core products to stay the same, year in and year out. Under the latter, you have such products as cars, women’s clothes, and consumer electronics. Their markets demand new models practically every... Read Full Story

If you are a relatively new entrepreneur, you may be swayed by the get-rich-quick schemes found all over the internet. So many con artists claim that they know the “secrets” of making millions online. Some may actually be swimming in dough, but others are just scheming to fool honest folk whom they consider gullible. Mostly, they want you to shell out your hard-earned cash for their secrets. These will be nothing more than advice that you have heard before, broad or vague generalities about... Read Full Story

Throughout much of the developed world, the state of the economy has been pretty much in the doldrums ever since the global economic meltdown of three years ago. Retailers such as yourself and wholesalers such as your drop shippers feel the pinch, although there are enough positive signs that a recovery is underway. It is easy enough to surrender to the general negative feeling that persists in many industries, retail and wholesale included. However, if you allow those negative feelings... Read Full Story