I have a theory. I think there are two kinds of “experts”. One is a status you can strive to achieve, and one you’re born into.
Those of us in business online (and offline, too, I’m sure) are pressured to “become the expert” in our fields. Our marketing is designed to portray us as experts, as the “go to” person for what we do. We work hard to plant the seed of that idea in our target market’s mind and even harder to nurture and grow it... Read Full Story
It may be a simple question, but the answer has far-reaching effects in your life. If you don’t think you can do something, it’s very likely you won’t even try. You won’t put the time, effort or energy into it because, after all, it would be a waste, right? And who has time, effort or energy to waste these days?
On the other hand, if you think you can do something, you’re probably more than willing to invest the time, effort and energy into it because you’r... Read Full Story
It’s certainly a gross understatement to say relationships are complicated. Who we are and how we act are influenced by so many things seen and unseen, and the same is true for everyone else. Relating to others can feel like walking through a mine field. One misstep and boom! – something unexpected blows up in your face.
We are responsible for the messages we send, but we are not necessarily responsible for how the message is received, particularly given how many ways and reasons ... Read Full Story
photo credit: pdxjeff
What is the purpose of a lighthouse? Webster says a lighthouse is:
a structure (as a tower) with a powerful light that gives a continuous or intermittent signal to navigators.
According to Wikipedia:
Lighthouses are often interpreted in dreams as beacons of truth.
In my business, my “job” is to be a lighthouse, as opposed to being a search light. My job is not to chase after the folks who need my services, but rather to be that powerful light that gives them... Read Full Story
