stevenraymondthomas

Why is video transcription such a big deal? Well, the answer is simple. For several years, web marketing professionals have researched and tested different ways to convert image and video data into text that search engines like Google, Bing and Yahoo! can read. While many ways exist to SEO your videos , this post discusses precisely how transcription is done for video. Surprise! Welcome to one of the most interesting aspects of video search engine optimization (SEO) . No need to write a... Read Full Story

The Net Impact Trend List is a weekly look at relevant news, blogs, trending searches, and our client successes. For those interested in social media, SEO, and web development, trend on.   Worth a Look This week we were reminded to choose our tweets with care. While many know employers and other entities can easily monitor Twitter, it may surprise some to see agencies acting on this information.  Surely, no one is more surprised than the man who was detained by Homeland Security for... Read Full Story

“Las Vegas built the expo industry, and the expo industry built Las Vegas”, said Russell Kroeker of Reveal Exhibits, a 20-year tradeshow veteran and keynote speaker for our latest TXCHANGE program, Event Marketing and Online Event Integration . Here are our major takeaways from Russell’s presentation covering economics of the Expo Industry, technology integration in tradeshow marketing, and ways to leverage your web presence to maximize event effectiveness. New technology can’t replace the... Read Full Story

As we dive into the “other” search engines, let’s start out with a few statistics. According to a 2011 study from Net Market Share , 76% of the website population participates in pay per click programs to drive traffic to their sites. Within those sites, 43% commerce sites, 18% corporate sites, 10% content sites and 29% would classify themselves as other. Ever wonder what search engines pick up on those pay per click programs ? In no specific order, Google, Yahoo, Bing and Baidu fall in the... Read Full Story

Google Analytics is a great tool for businesses to get an in-depth behind the scenes look at what’s happening with their website.  If you haven’t gotten a chance to see the latest Google Analytics tool, Real-Time, there’s no time like the present. Through Google Real-Time it is now possible to monitor activity as it happens. “Currently, Google Analytics does a great job analyzing past performance. Today we’re very excited to bring real time data to Google Analytics with the launch of Google... Read Full Story

Let’s start this post with a minor clarification.  The relevance attribute or “rel” tag basically defines the relationship between the current document and a linked document.  For example, say I have two html pages, cookies.html and milk.html.  I decide to link the cookies.html page to the milk.html page, hence fulfilling the current document and linked document requirement.  When linking the cookies page to the milk page the code on the cookies page will traditionally look something like... Read Full Story

User testing is vital if a website is to function properly over various browsers. In fact, good web developers and web designers constantly test for basic functionality issues. Why?  Well, the sooner we can recognize and identify problems, the sooner they can get fixed. Functionality The last thing a user wants to come across when browsing your site is the dreaded ‘Server Error.’ The average time a user spends on a website is minimal. Finding server errors will guarantee an even shorter... Read Full Story

Adobe Illustrator’s transform function allows designers to scale, duplicate and rotate objects or graphics. As we will illustrate in this blog post, scaling, duplication and rotation provide incredibly robust design functionality. We’ll create a good basic graphic that allows designers to illustrate the functionality of the transform tool. Let’s get started and see if you can guess what we’re making. Step One: The Base Image Create a graphic like the image below. The image below is a... Read Full Story

The Net Impact Trend List is a weekly look at relevant news, blogs, trending searches, and our client successes. For those interested in social media, SEO, and web development, trend on.   Worth a Look As 2011 draws to a close, many are beginning to look at the year in review. With data from their 100 million monthly active users, Twitter.com has gathered the Hot Topics of 2011 . Check it out to see the people, places, and events that became big time trends in social media channels this... Read Full Story

According to Jeff Bullas’ social media infographic , there are 206.2 million internet users in the U.S. Out of those Internet users, 71.2% use Facebook and just under 13% use Google Plus. Google Plus brand pages seem to be relatively similar to Facebook pages.  They allow businesses to get involved with their customers and potential customers in a more organic and social online environment.  But really, what sets them apart from each other? Facebook pages allow organizations, businesses... Read Full Story