Didier Grossemy Eye tracking Landing Page Study Didier Grossemy expertise has strategically guided some of the largest companies in the world to the Internet space. From publicly listed Telecommunication companies, Shopping centres, Fashion designers, Insurance groups to launching 140 content managed websites for the “Le Meridien” five stars hotel group to implementing the first interactive environment for Columbia Tristar Films. There is a science to engineering complex database CRM to easy... Read Full Story

Didier Grossemy Eye tracking Landing Page Study Didier Grossemy expertise has strategically guided some of the largest companies in the world to the Internet space. From publicly listed Telecommunication companies, Shopping centres, Fashion designers, Insurance groups to launching 140 content managed websites for the “Le Meridien” five stars hotel group to implementing the first interactive environment for Columbia Tristar Films. There is a science to engineering complex database CRM to easy... Read Full Story

Didier Grossemy says, so you have a website, and you are thinking, why it does not work? Chances are you went to see a web/graphic designer, that’s why. .. No I have nothing against the creative geniuses that graphic designers are, right the contrary and a matter of fact I employ a very large numbers of them. But let’s face it the job of a graphic designer is to make things look good, not necessarily understanding your business objectives, target demographics, human behaviour, call to acti... Read Full Story

Didier Grossemy says, so you have a website, and you are thinking, why it does not work? Chances are you went to see a web/graphic designer, that’s why. .. No I have nothing against the creative geniuses that graphic designers are, right the contrary and a matter of fact I employ a very large numbers of them. But let’s face it the job of a graphic designer is to make things look good, not necessarily understanding your business objectives, target demographics, human behaviour, call to acti... Read Full Story

Didier Grossemy says, we all know that the Internet has revolutionized communication and brand positioning. Great! Yes the Internet is creating new phenomena of communication that anyone can instantly use. Take the example, someone goes into a “Brand X store” or “Business Y” and makes a purchase of an item to discover later that the same item is not to the buyer’s expectation. In a minute that same person will send a “Twit” from his/her mobile phone (small message to her Twitter accoun... Read Full Story

Didier Grossemy says, we all know that the Internet has revolutionized communication and brand positioning. Great! Yes the Internet is creating new phenomena of communication that anyone can instantly use. Take the example, someone goes into a “Brand X store” or “Business Y” and makes a purchase of an item to discover later that the same item is not to the buyer’s expectation. In a minute that same person will send a “Twit” from his/her mobile phone (small message to her Twitter accoun... Read Full Story

Didier Grossemy says that they are many ways to live your life.  Everyone will admit that it is a lot more comfortable to sit at the front of the plane that sitting at the back. So life is a bit the same...you can choose to be at the front or just follow the pack and sit at the back. Deep down you do know that the journey should be much more comfortable at the front but... what would it take to drive the ship rather than being driven. Didier Grossemy has teamed up with Justin Herald to assis... Read Full Story

Didier Grossemy says that they are many ways to live your life.  Everyone will admit that it is a lot more comfortable to sit at the front of the plane that sitting at the back. So life is a bit the same...you can choose to be at the front or just follow the pack and sit at the back. Deep down you do know that the journey should be much more comfortable at the front but... what would it take to drive the ship rather than being driven. Didier Grossemy has teamed up with Justin Herald to assis... Read Full Story

Didier Grossemy says that they are many ways to live your life.  Everyone will admit that it is a lot more comfortable to sit at the front of the plane that sitting at the back. So life is a bit the same...you can choose to be at the front or just follow the pack and sit at the back. Deep down you do know that the journey should be much more comfortable at the front but... what would it take to drive the ship rather than being driven. Didier Grossemy has teamed up with Justin Herald to assis... Read Full Story

Design influences our lives on a daily basis. Didier Grossemy says that design creates trends and behavioural changes to individuals. One of the biggest revolutions that were embraced almost by everyone on the planet started back thirty years ago, when a Japanese company called Sony invented the “Walkman”. Most of you I am sure...had one and carry it in your pocket and you thought that was so cool. So years have passed and today it is all replaced by your phone...yes the iPhone is the ulti... Read Full Story