1. They make you look small
2. They make you look desperate
3. They don’t work
4. They are a budget waster and if they are free see #5
5. They are a time waster
6. They turn customer off
7. They are nothing more than a short term band aid if they work
8. They break trust with your clients/prospects
9. They most likely will make you look goofy
10. Here’s an example of using gimmicks in marketing (by Andy Sernovitz - an expert marketer):
http://www.youtube.com/watch?v=PCgm4HXA5C8
Do you think... Read Full Story
Why do word of mouth marketing folks hate on traditional advertising? Today Seth Godin writes:
This is why the Journal’s report that Google is flirting seriously with a big advertising buy is so troublesome. Once you start buying TV time, you just added another tool to your marketing belt. Now, plenty of your development and marketing team will say, “Oh, we’ll just buy ads. People will use it!” Suddenly, you don’t focus so much on building word of mouth and remarkability into your products... Read Full Story
BIG thanks to everyone that has voted for us in this years StartUpNation Competition! Here’s our current Hot Meter Ranking:
You like us, you really, really, like us.
Don’t forget this thing is still going on and we’re the only branding company in the race so please continue to vote for us everyday.
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Here’s the latest thing in word of mouth marketing (I guess): These monkeys (if hired) will do something freaky (creative, they call it) stuff to build “buzz” for your brand. In this episode they color themselves with magic markers and tool around town. Genius.
If you’re really looking to waste some valuable marketing budget then this word of mouth marketing gimmick is for you:
http://www.youtube.com/watch?v=l8K7j2LOJIM
First, did you notice how people looked at them? Looked like disgust... Read Full Story
It’s been a while but Andy Sernovitz has made the branding blunder blog again, as WaMu used to say… Whoo Hoo! As you know Andy Sernovitz is a self proclaimed “word of mouth marketing guru“. Today in his post titled ” The “Great Green Marketing” Issue” he informs his readers on the right way to market using green tactics. Some snippets of his advice include:
1. Create an amazingly cool shopping bag. Something that is reusable and so cool that people will want to carry it around. For $1 you can... Read Full Story
Have you seen the new TV commercial for Crest featuring Emeril? You can catch it here…BAM.
From the Crest Site:
Sure, Emeril has BAM!, but we want to know what you have. The flavor is so bold and so exciting we’re sure you’ll come up with something big.
http://www.youtube.com/watch?v=OkLEXwXdwBc
So here’s what you do: Create an original catch phrase that you think captures the sheer bigness in the flavor of Crest Whitening Expressions. Then, create a video of your Catch Phrase that is 30... Read Full Story
I’m a branding guy. I don’t play favorites with strategies and tactics when it comes to building a brand for a client. If direct mail, radio or TV advertising is an appropriate way to go and the client builds brand awareness and has a positive ROI I’m all for it. Results are important to me and my clients.
What kills me and what I just don’t understand are these word of mouth companies that are so laser beamed in on set tactics that only include word of mouth. Why be so pigeonholed? Here’s a... Read Full Story
Companies are scared. The doom and gloom has come and now the boys will be separated from the men. I’ve seen this before and I’ll see it again.
The right move? Take advantage of your competitors cutting their marketing budgets. This is a huge opportunity to build brand awareness and TAKE market share. Trust me, I know.
Here’s what will happen. Companies will panic and cut their marketing budgets. As things get worse they will lay off employees. Most of what they will do is a knee jerk... Read Full Story
We’d like to thank everyone for voting for us. We are the ONLY branding business in this race and still REALLY need your support. Remember, you can vote once a day so come back and vote every day for us.
We’re the little train that could. Here’s our current HOT Meter ranking (so close to being HOT):
All you have to do is click the VOTE FOR ME button below. Thanks for your support!
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