For anyone doing interactive PR, PitchEngine has become a vital tool for creating, distributing and promoting social media releases. It's simple, fast, powerful and gets results. Here are three more specific reasons to love it:Features—it's all there, the ability to easily add social networking links; links to other resources such as white papers, product sheets and webinars; branding elements; keywords; images; and online video.Exposure—even for clients in very niche b2b markets (e.g. high-v... Read Full Story

How can generate more targeted traffic to your blog? What techniques will help you write more compelling posts? Which "rules" should every blogger know and follow?Find the answers to these questions and others here in WebMarketCentral's final list of the best posts on business blogging from the last year.15 Rules for Business Bloggers by Conversation MarketingThe brilliant and often very funny Ian Lurie offers up his list of "rules" for writing a successful business blog, such as "Take the B.... Read Full Story

Tony Karrer and I launched the B2B Marketing Zone (aka, The BMZ) on July 1 (see New Hub Site Focuses on B2B Marketing Intelligence). Since that time, it's been steadily growing in traffic and subscribers. The site has also been gradually adding the very best sources of content on B2B Marketing. Here's the list of the sources that represent the Top 40+ B2B Marketing blogs: B2B Sales and Marketing Wondering Out Loud Junta 42 FYIndOut Anything Goes Marketing Beyond B2B Web Strategy ... Read Full Story

The importance of search engine optimization—helping websites stand out in an increasingly cluttered online world amid rapid growth in global search volume—combined with the fact that search is one of the few growing areas in an otherwise brutal economy has led to an influx of new providers in the space. Nothing wrong with that, competition is good! (Particularly for buyers.)The problem is that any business area or profession that experiences unusual growth (think ad-supported "free" online s... Read Full Story

How can you make a big splash in social media without a huge budget? Use Facebook fan pages to help with SEO? Attract lots of targeted Twitter followers in a short time? Turn your social media contacts into leads, and ultimately customers? Take advantage of new tools to raise your own profile by commenting on existing content?Discover the answers to these questions and others here in the penultimate list of the best posts on social media marketing from the past year.Three Ways People Who Aren... Read Full Story

MarketingSherpa recently published this chart revealing marketers' opinions of where social media fits among what the publication calls the "elite trio" of Internet marketing: social media, search and email. While it's hard to disagree with the 97% of marketers who believe that social media will complement (not "compliment" — a rare MarketingSherpa word usage error!) email and search marketing, the position of the 49% who state that social media will never become as important as the other tac... Read Full Story

Google's content network can be a valuable addition to any AdWords search marketing program. It gives you the opportunity to very cost-effectively display text or graphical ads across Google's network of AdSense partner sites, many of them industry-specific online publications and blogs. These ads have both branding and direct response value. The click-through rate is typically lower (as it is for display ads in general, as prospects see your ads while reading content rather than specifically... Read Full Story

Looking for some off-the-beaten-trail ideas for driving more site traffic? Getting more out of those expensive marketing conferences? Doing a better job of training employees and qualifying leads? Meeting the biggest challenges in b2b marketing head-on?Then you're in the right place! You'll find all of that and then some here in my final list of brilliant but uncategorized posts from the past year.Improving Web Site Traffic: Miscellaneous Techniques by PromotionWorldRob Wood offers 10 ideas f... Read Full Story

One of the most popular posts ever on this blog was The Social Media Email Signature, in which I noted that "In the old days, email signatures pretty much just mirrored business card information (which is still the case for most people)...A growing number of Web 2.0-savvy executives, however, are breaking out of the old mold and creatively integrating social networking into their email sign-off." It clearly struck a cord, and traffic-wise, it didn't hurt that Guy Kawasaki tweeted the post. It... Read Full Story

Signs that you need a break from SEO. Poking fun at Web 2.0 naming conventions. Copywriting mistakes to avoid—and tips for writing better copy from a standup comedian. How not to use PowerPoint. Search engine rap (oxymoronic, but true). Clueless tech support.What do these have in common? They're all here in this collection of amusing, creative and strange posts from the last year.Stupid marketing copy mistakes by iMedia ConnectionChristopher Richards provides an amusing tour of common mistake... Read Full Story