Lost Steam? Find your “lost soul” with Social Media!

Everyday I see more and more of the “wikinomics” concepts being applied in real business scenarios.  One of the latest is Starbucks.  they have been loosing steam and they are now brewing a social media project in order to find their ”lost soul”. http://mystarbucksidea.force.com/home/home.jsp

Interesting to mention that this is build on force.com.