Rob McNealy is an extraordinary networker. Fueled by his passion to connect with and help as many people as possible, he’s built a tribe of over 100K followers on Twitter. More importantly, he’s following over 100K back! Instead of a celebrity using social media as yet another “let’s talk about me” forum, he’s using Twitter to truly engage with more people than anyone would have imagined just a couple of years ago.
On this program of the Social Media Profes... Read Full Story
The storytelling doesn’t have a message to convey and he isn’t seeking to persuade. Instead, the storyteller works to help his audience see themselves living the story—he’s a carrier of the experience. Adopting the mind of the storytelling will help you create engaging content fostering an “experience” of who you are by getting out of the story to let your audience in.
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Twitter and Facebook friend Mari Smith has a helpful chapter in Dave Lakhani’s new book How to Sell When Nobody’s Buying. She presents an intriguing concept she calls “radical strategic visibility” which she defines as “being seen in all the right places by all the right people at all the right times.” She also gives [...] Read Full Story
ROI is all the rage when it comes to serious discussion about social media. Businesses want to know the bottom line, how much money is in it for me, anticipated results. Though their are suitable ROI measures for social media investment, author David Meerman Scott suggests an ROI focus is misguided. There is value in [...]’ Read Full Story
Olivier Blanchard (aka @thebrandbuilder on Twitter) gets down-and-dirty with social media to rip the superficial cover off social media hype. The “easy days” of being enthusiasts for the soft-side of marketing are over. Now it’s time to get down to real business. The evangelistic fervor behind “engagement” and “relationships” is falling on not only deaf ears, but increasingly agitated ears.
True, relationship marketing has always taken longer than th... Read Full Story
Here’s a March 30, 2009 update to Brian’s famous conversation prism for social media.
The Conversation Prism by Brian Solis and Jesse Thomas
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Follow Brian Solis on Twitter for insight on using social media for effective public relations.
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Congratulations to Ev and Biz for getting the official Oprah blessing. True, Oprah is the market maker. Also true that Ashton Kutcher has added Twitter to the list of things on the Internet made popular by Ashton. So, congratulations to Mr. K for beating CNN to the “million followers” mark.
Some of said “celebrities have now embraced social media,” meaning that because Ashton has garnered over a million followers, he has “embraced” social media. Please con... Read Full Story
Thanks to Bobby Rettew of Clemson University for setting up and hosting a panel discussion at Clemson University March 31, 2009 in McKissick Auditorium. The panelist were Olivier Blanchard, Steve Gonzalez, John Warner, Phil Yanov, and Trey Pennington. (links are to each person’s Twitter profile.)
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Bored with the superficial greeting, “Hi. How are you?” I routinely ask people instead, “Hi, are you having fun?” The greeting usually makes people stop, smile, consider what they’re doing, and then say something like, “Yeah, I guess I am.” If they’re not having fun, then they usually say something that opens the door for a word of encouragement or an actual meaningful conversation.
And, being a fan of Charlie Tremendous Jones as a late teenager... Read Full Story
