Joshua Peters is the co-author of Twittfaced, an entry-level, social media 101 work designed for newbies to web 2.0. The story today is not so much the book (there are, indeed, many, many new books on social media after all), as it is a model for how nearly anyone can use existing, readily available technology to get stuff done. Joshua and his fellow author, Jacob Morgan, have never met in the offline world. Their only connected was shared interest around Jacob’s blog content and Twitte... Read Full Story

Want to get and keep the attention of your marketplace? Features and benefits won’t get you very far. After your third or fourth “One day only sale,” folks will quite listening. Telling good stories, now that’s the way to cut through the clutter and connect with your audience. Elizabeth Sosnow is a master story crafter. As manager director of the New York City’s BlissPR, Elizabeth works with B2B brands to discover and develop stories (what I do on a smaller scale... Read Full Story

Tom is well known throughout the branding world for his books, most recently, A Clear Eye for Branding and A Little Less Conversation. When he writes or speaks he gets to the heart of effective marketing—creating emotional, satisfying experience FOR others. He’s put into words my own philosophy of marketing: “Marketing is not about helping salespeople sell, and it’s not about helping customers buy. It’s about helping customers feel and achieve. It’s about support... Read Full Story

Hear co-author of Putting the Public Back in Public Relations Deirdre Breakenridge share how to leverage the unprecedented opportunity of new media to make your PR more powerful. She’ll discuss how to re-invent PR around two-way conversations and earn a new level of results—results unimaginable just a few years ago. Hear Deirdre (and get her book, too) and you’ll transform the way you think, plan, prioritize, and deliver PR. Deirdre is also an active blogger. ShareThis Read Full Story

Jay Baer is a social media strategy consultant and trainer for leading corporations and public relations firm. He’s worked with more than 700 companies (and 25 of the Fortune 1000) since starting in digital marketing in 1994. He speaks frequently about social media at conferences, and interview social media luminaries for a creative Twitter 20 series. ShareThis Read Full Story

Ann Handley is the Chief Content Officer of MarketingProfs and Author of Annarchy. From her vantage point, she sees all the trash, tripe, and trinkets of social media. Her fingers are on the pulse of effective marketing—the best and the brightest minds in marketing share their good stuff with MarketingProfs and Ann sees it all. Tune in to hear more about the rich marketing resources MarketingProfs provides (much is free) and share in Ann’s insight and experience. ShareThis Read Full Story

Melissa Galt circles the globe helping clients create success. She’s also been through the circle of vision, pursuit of dreams, success, emptiness, and back again. With a fascinating personal history and real-life business re-invention success, Melissa brings a fresh, passionate perspective to more than just social media—she’ll help you find a new outlook on your own future. Visit her website to see how she’s “monetizing” her online life and read her blog to shar... Read Full Story

Thomas Clifford is a seasoned filmmaker, producing films that breathe life into the stories of large companies and non-profits. Nearly all of his films feature real people telling real stories. Hear how his experience with motion stories (video) and social media can help you more meaningful engage with your tribe online (and help you and your clients tell your stories even more powerfully/persuasively). Thomas on Twitter Director Tom’s website ShareThis Read Full Story

Joy is a PR pro in Beverly Hills, California who works with rising stars. She’s using social media to help make connections and celebrities. As owner of 720 PR, Joy has first hand experience behind-the-scenes of what it takes to stand out from the crowd. Joy on Twitter Joy’s website ShareThis Read Full Story

Amy Wood is a member of the ballyhooed “traditional media.” She’s also pioneering the use of social media in television broadcast journalism. During her evening news program, she interacts with her audience via chat, 12seconds.tv, and Twitter. All throughout the day, she stays in touch with Upstate South Carolina viewers through Twitter and Facebook. The result? A loyal fan base that not only pays attention to Amy’s program, but to everything newsworthy in the Upstate—... Read Full Story