Taking the gloves off to make a meaningful punch

Olivier Blanchard (aka @thebrandbuilder on Twitter) gets down-and-dirty with social media to rip the superficial cover off social media hype. The “easy days” of being enthusiasts for the soft-side of marketing are over. Now it’s time to get down to real business. The evangelistic fervor behind “engagement” and “relationships” is falling on not only deaf ears, but increasingly agitated ears. 

True, relationship marketing has always taken longer than the pure transactional twist (arm-twist, that is). But, and it’s a big but, business leaders still just want their problems solved. Their big problem is “we need more people to part with their cash and send it our way.” Those who make the direct connection between social media involvement and actually reaching real business goals will be the “superstars” who get paid to help people. 

(in my view, Olivier is already a superstar, and not just for this video; he’ll help you cut through hype to make something good happen for your business)

ShareThis