umek49

We never want to recommend you limit yourself as a small business owner or marketer to reading just one book on small business marketing. Why straightjacket your mind? No single author, no matter how great, can cover everything. There are just too many good ideas out roaming the planet. But, if you are ever forced to grab one small business marketing book before you bail out of a plane we recommend you latch onto one of Jay Conrad Levinsons Guerilla Marketing books. He is a fantastic... Read Full Story

Running a small business isn’t easy, actually running any type of business isn’t easy. If you have to start one from scratch, there’s a lot you need to know. If you don’t have the experience, education, or knowledge on how to start a business, but you’d still like to participate in the American dream of owning a company, then I’d like to recommend a very good book to you, one, which will give you some background and information to help you decide if this is the right move for you. The name of... Read Full Story

Owning and operating a business takes a lot of time, something that most business owners won’t hesitate to agree with. Employees, scheduling, ordering and a hundred other tasks both large and small leave little time for business owners and executives to review each and every business book that comes out. However, staying current on the latest business trends is important, meaning that business owners need a way to decide which business books are worth spending time on. Business book summaries... Read Full Story

Nolo’s Crash Course in Small Business Basics is just what it claims to be. It is a very good source for basic business information. It is provided on 5 audio CDs that are approximately one hour each. The packaging is not as fancy as many of the other audio programs I have, but that does not distract from what is important, the content. (Basically you have five CDs in slip covers inside the box). The information on the five CDs would be very valuable for the person with little business... Read Full Story

For most of us who are serious business people, we love to improve ourselves and our business by reading and taking courses, but we lack the necessary time to do so. This is where audio books have come to play a very important role in our lives. As a business person, you can now use the amazing value inherent in listening to audio books. You won’t have to worry about not having the time or will to flip through the pages of a book. With an audio book you can enjoy the same value of any... Read Full Story

Way back in business school we had to churn out business plans every semester. As soon as the assignment would drop we would be scrambling for information. Start the number crunching game, do the analysis, do some mental planning, and write business plans. Then we graduated and got jobs. But, we still have to write business plans. I came across a collection called Business Plans from ‘Business-planning-4-you’ a few weeks ago. The title caught my eye as I wondered who would be giving away... Read Full Story

Are you tired of fighting the competition? Would you like to have the competitive advantages of more business and higher profits? Then take a trip to the Blue Ocean. The Blue Ocean as described by the authors W. Chan Kim and Reneee Mauborgne who wrote Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant is where your business needs to be. Kim and Mauborgne researched more than 30 industries over the course of 100 years to revealed that by... Read Full Story

Are you tired of fighting the competition? Would you like to have the competitive advantages of more business and higher profits? Then take a trip to the Blue Ocean. The Blue Ocean as described by the authors W. Chan Kim and Reneee Mauborgne who wrote Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant is where your business needs to be. Kim and Mauborgne researched more than 30 industries over the course of 100 years to revealed that by... Read Full Story

Are you tired of fighting the competition? Would you like to have the competitive advantages of more business and higher profits? Then take a trip to the Blue Ocean. The Blue Ocean as described by the authors W. Chan Kim and Reneee Mauborgne who wrote Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant is where your business needs to be. Kim and Mauborgne researched more than 30 industries over the course of 100 years to revealed that by... Read Full Story

Are you tired of fighting the competition? Would you like to have the competitive advantages of more business and higher profits? Then take a trip to the Blue Ocean. The Blue Ocean as described by the authors W. Chan Kim and Reneee Mauborgne who wrote Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant is where your business needs to be. Kim and Mauborgne researched more than 30 industries over the course of 100 years to revealed that by... Read Full Story