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Introducing our new all-natural & organic mineral mascara! After many requests to find the perfect natural macara & unable to find one out there that both performed well, was affordable, & was all-natural, we decided to create one ourselves!! Our new mineral mascara has no tar, no synthetic fibers, & no parabens. We use only all-natural, vegetable based emulsifiers & pigments. Now available in Ebony (black) & soon to be available in brown/black. Offered at just $15.50! Read Full Story

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Erth Minerals is excited to announce a writing contest for mineral makeup, beauty, & natural health & products bloggers! We will also consider essays by Facebook members who post our link on their Facebook page. Here is what we are looking for! We are looking for partipants to submit UNIQUE mineral makeup essays about the benefits of using mineral makeup in general. We also require a backlink to our homepage: http://www.lushbrush.com in order that others can view our site & the essay result... Read Full Story

Below you will find a good rule of thumb for makeup expiration dates. Remember however that mineral makeup keeps it's integrity for about double the time of liquid or other powdered makeups. Foundation - 12-16 months (mineral foundation- 24-36 months) Powder- 18-24 months Mascara - 4-6 months Concealer - about 12 months (mineral concealer- 24-36 mos.) Lipstick - 12-16 months Eye Shadow - about one year (mineral eyeshadow- 24-36 months) Read Full Story

The New Year is the perfect time to clean out your makeup drawer. Applying & choosing makeup is much easier when outdated or unused makeup has been purged from your drawer. Here are some easy to follow guidelines to help you accomplish this task! 1) to begin, empty your entire makeup drawer or bag 2) get rid of anything that is leaking or broken 3) toss out anything that you haven't used in over two years as there is only a small likelihood that you will use it again 4) look at your founda... Read Full Story

We get questions all the time from people wondering how to cover blemishes. Here's what we have to say... * Apply foundation first! This way you will likely have to use less concealer as you will only have to apply it exactly where you need it. You're taking advantage of the coverage your foundation has to offer. * Use a mineral powder, cream, or stick concealer. Using a liquid concealer will not offer enough "on-the-spot" coverage. The color you use might differ based on what you are con... Read Full Story

Are you having a hard time choosing the right lip or blusher shade? See our how-to guides for help choosing the right colors for your complexion. Below you will find links to our informational makeup buying guides. Choose the Right Lip Color Choose the Right Blusher Choosing the Right Eyeshadow Choosing the Right Concealer Choosing the Right Cosmetic Brush Read Full Story

Being as we have recently introduced our popular Erth Paraben Free Moisturizer, I thought it would be a good idea to explain why we feel that our products being paraben-free is important. Though still an extremely popular preservative used in about 85% of beauty & personal care products, in 2004 the Journal of Applied Toxicology reported that parabens had been found in the cancerous breast tissue of several women who had recently had breast cancer. It is now believed that parabens act much ... Read Full Story

We have some new & excellent review for customers to review before purchasing our mineral makeup. We will be listing them here as they are published: http://nyspender.blogspot.com/2008/04/erth-mineral-makeup_12.html Read Full Story