Spending on Internet advertising surpasses £3bn
New research from the Advertising Association and The World Advertising Research Centre has highlighted the increasing importance advertisers are putting on the internet and its role in the future of their businesses.
2007
saw spending on online advertising surpass 3bn
for the first time in the UK, accounting for a 16% share of the total
advertising market. The research illustrates how this rapidly growing
sector is taking priority from... Read Full Story
Meeting the PCI DSS Compliance Deadline - 30th June
As the internet evolves and permeates evermore into our daily lives and homes so does the continual issue of online security. If your business accepts payment cards then compliance with the Payment Card Industry Data Standards (PCI DSS) applies to you.
Compliance with the PCI DSS standards has officially been compulsory since 2005, although up until now has been loosely enforced. As the issue of online security has repeatedly hit... Read Full Story
Proudly supporting the South West of England
When looking at the continued development and success of Sitemakers it becomes apparent that the South West region the business dwells in is a contributing factor in more ways than one.
The location itself, in the heart of the Somerset Levels and a short drive from the main commuter routes of the M5 and A303 offers a naturally low stress working environment for the staff and more often than not a refreshing country excursion for visiting... Read Full Story
Retailers look to the internet to counter the Credit Crunch.
Latest figures reveal that online spending is still at record levels in the UK with £3 billion being spent online in the first quarter of this year. This is despite a downturn in high street sales and poor Easter trading driven largely by the current 'credit crunch' and resulting decline in consumer confidence.
For many retailers the internet is proving to be vital during these turbulent times, a combination of tumbling... Read Full Story
The cost of selling on the internet.
Working for one of the UK's leading providers of online shopping websites to the retail industry I am regularly surprised at the lack of awareness that many business owners have in respect to the costs of running a shopping website for their business. Unfortunately this seems to be more of a reflection on the state of our industry than anything else, website design companies have got used to simply handing over websites like apples to business... Read Full Story
Spring Fair 2008:
Sitemakers packs out the Future Trends Stage
As reported last month Sitemakers were off to this years Spring Fair at the NEC to stage a set of daily seminars about eCommerce. The seminars delivered without technical jargon were designed to highlight the essentials of retailing on the internet to those visiting the UK's largest retail exhibition
Sitemakers visit to the fair, one of the world’s largest retail buying events went down an absolute storm drawing capacity... Read Full Story
Internet marketing on a budget
Its
easy when caught in the maelstrom of the Internet or even when
considering a website for your business to feel that you're a very
small fish in a very big pond, and that in order to compete with the
large corporate giants that now dominate the Internet as they do our
high streets you need very deep pockets.
Naturally
as with any new business venture opening up an online shopping
website requires a degree of investment, but unlike most marketplaces... Read Full Story
Online retailing features at the Spring Fair
Online retailing is being highlighted for the
first time at next month’s Spring Fair. At Birmingham’s NEC from 3-7
February, this important retail show plays host to ecommerce
specialists, Sitemakers Ltd, who will be presenting a daily seminar
covering the essentials of retailing on the internet.The Retail
on the Web seminar takes place on the Future Trends Stage and will
interest retailers who are considering selling online, as well as those... Read Full Story
November is the new December! Christmas comes early at Shickle Shoes
For so many UK retailers December is usually the busiest month. But there is always an exception! Geoff Shickle, Director of Shickle Shoes, who has had a retail shoe shop in the High Street in Burnham-on-Sea since 1966, has just seen his company's sales for November leap to more than double last year's figures.
Geoff Shickle, clearly delighted by the boost in business explained:
"The
seasonal rush has certainly... Read Full Story
A three-step guide to increasing your Christmas sales
For
most of us, particularly in the retail industry Christmas is our
busiest time of year, in 2006 Christmas sales on the Internet soared
by almost 50% over the festive period seeing UK consumers spend over
£5 billion.
This trend is set to continue even further this
year with consumers migrating onto the Internet in their droves
intensified by the rapid expansion of broadband coverage and the
demand for greater choice and value for... Read Full Story