Web Success Strategies Learned from the Online Marketing Summit

Capitalize or Survive

The day stated off on a high note with morning Keynote speaker Aaron Kahlow who broke the ice and set the mood of the day by talking about the basics of what we online marketers need to do during the recession: Capitalize or Survive. Do we want to just keep our jobs or excel in our field and prove to ourselves and the world that we can market just about anything and be successful.

Planning and Strategy

The first class I attended was a lecture by Catfish on Planning and Strategy for SEO. This was my favorite lecture because not only was he informative and detailed but he left us with a call to action. However, this call to action wasn’t to promote himself or his business, but rather to encourage us to use the skills and tools that we have as marketers to improve ROI for our own companies.

The key points in this lecture were:

• Measure and set up analytics to acquire the necessary data
• Maximize long-tail keywords – small optimization changes can have big effects
• Use data from bounce and conversion rates to figure out how people look at your site and where you can improve or guide viewers to the right content
• Differentiate between brand and non-brand keywords and take advantage of opportunity

The day carried on successfully, with Steve Woods speaking about the importance of measuring Digital Body Language, which is viewer interaction with different parts of a website. Learning how to read between the lines and understand what your viewers and customers are really telling you. Woods also handed out copies of his book to those who asked comprehensive questions.

A Day of Web Success

Some of the courses I attended were a bit too basic for my area of expertise, but were great for those who are starting out in the marketing world or who need a reminder of what they should continue doing. At the end of the day, there was a panel of speakers that talked about aligning sales and marketing teams, tools to use, blogs to read, as well as B2B and B2C strategies.

Afterward, we had the opportunity to meet and network with other marketers over drinks on OMI. The day was a success and provided all of us with valuable information on how to boost business and increase ROI. Keep an eye out for future articles on tips, tactics, strategies and best practices learned from this event