Fishing the Long Tail

My friend Leo showed me a shirt he had purchased in London, that I thought was pretty amusing.  It was the classic “I <3 NY” white t-shirt, only in small font the characters “Mo” and “e” were added so the shirt read “I <3 Money.”  About a year ago, I made the shirt myself on zazzle to give as a gift to a friend who had gotten into graduate school at Columbia.  I left the shirt publicly searchable, and would receive a small commission ($1.60) for every shirt purchased.