Judge Rules That Naked Cowboy Can Sue M&M's Over Perceived Endorsement(Robert Burck)

A woman smiles as the street performer Robert Burck, who is known as the Naked Cowboy, performs for pedestrians June 24, 2008 in Times Square in New York City. The $6-million lawsuit filed by the Burck against M&Ms candy maker Mars Incorporated can go forward on grounds of trademark infringement a New York judge has ruled. Burck filed the suit about video billboards depicting a blue M&M dressed in his signature outfit in an animated cartoon it ran on two video billboards in Times Square.
A woman smiles as the street performer Robert Burck, who is known as the Naked Cowboy, performs for pedestrians June 24, 2008 in Times Square in New York City. The $6-million lawsuit filed by the Burck against M&Ms candy maker Mars Incorporated can go forward on grounds of trademark infringement a New York judge has ruled. Burck filed the suit about video billboards depicting a blue M&M dressed in his signature outfit in an animated cartoon it ran on two video billboards in Times Square.
( - Photo by Spencer Platt/Getty Images North America)
The street performer Robert Burck, who is known as the Naked Cowboy, performs for pedestrians June 24, 2008 in Times Square in New York City. The $6-million lawsuit filed by the Burck against M&Ms candy maker Mars Incorporated can go forward on grounds of trademark infringement a New York judge has ruled. Burck filed the suit about video billboards depicting a blue M&M dressed in his signature outfit in an animated cartoon it ran on two video billboards in Times Square. The street performer Robert Burck, who is known as the Naked Cowboy, performs for pedestrians June 24, 2008 in Times Square in New York City. The $6-million lawsuit filed by the Burck against M&Ms candy maker Mars Incorporated can go forward on grounds of trademark infringement a New York judge has ruled. Burck filed the suit about video billboards depicting a blue M&M dressed in his signature outfit in an animated cartoon it ran on two video billboards in Times Square. The street performer Robert Burck, who is known as the Naked Cowboy, performs for pedestrians June 24, 2008 in Times Square in New York City. The $6-million lawsuit filed by the Burck against M&Ms candy maker Mars Incorporated can go forward on grounds of trademark infringement a New York judge has ruled. Burck filed the suit about video billboards depicting a blue M&M dressed in his signature outfit in an animated cartoon it ran on two video billboards in Times Square. The street performer Robert Burck, who is known as the Naked Cowboy, performs for pedestrians June 24, 2008 in Times Square in New York City. The $6-million lawsuit filed by the Burck against M&Ms candy maker Mars Incorporated can go forward on grounds of trademark infringement a New York judge has ruled. Burck filed the suit about video billboards depicting a blue M&M dressed in his signature outfit in an animated cartoon it ran on two video billboards in Times Square.
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