Keyword Marketing - Articles - Zimbio

StumbleUpon still uses open source tools

Sat, 8 Jun 2008 04:11:00 GMT

posted by travels4

StumbleUpon was aquiried by eBay in 2007 still uses open source tools, and the philosophy mission remains the same just only put up the number of the staff to 30 peoples,in this case the aquisition was a benefit for the service in order to absorb the eBay experience and resource also find better pricing from suppliers so that he can acquire hardware faster and cheaper than before thanks to eBay.Integrate Stumble to eBay is not future plan for company , the primary objective is content discovery, while bookmarking is a side effect.But in last month i see some change like for example less focus about photos an more live review , can be a mix became a twitterupon?
Whatever the web support discovery still the first goal for Stumble and the first action still "the more sites you rate, the more StumbleUpon learns about you", meaning that the sites it Stumble! are closely matched to your interests based on the sites approved from people like you.
That’s about all the info i have if you are really Stumble addict visit my page here.

The Best Way to Find Keywords

Sun, 10 Mar 2008 03:41:09 GMT

posted by reverse1012

Keyword Elite Full Review

Keyword Elite Review

Software Type: Desktop Software (PC)
Cost: $ 176.00

(Updated: 5th December, 2006)

Keyword Elite attracted some pretty high profile attention recently. I was intrigued by the promotion surrounding this piece of software by one of the biggest names in Internet marketing, John Reese. I had seen it before, but due to other commitments didn’t have a chance to look more closely at it. I knew it must be good if someone with such a high profile was promoting it. But I kept thinking... Yeah but how good?

Here is what I found when I took at look at it.

Note: Keyword Elite has been one of the fastest developing keyword research tools on the market. While I have updated my review to include this new information.

My Experience

First thing I noticed about Keyword Elite was that it was a very nice interface. I don’t mind using software that is ugly, just so long as it works well and has good usability. It is always a bonus when the software looks good too.

Once I received my software I quickly set to work. Immediately after Keyword Elite requested my license verification it popped up a box to ask me how I wanted to set up my new project.

It gave me 5 options.

Analyze Pay Per Click Listings
Create a Keyword List
Select a Keyword List
Analyze Keyword Competition
Spy on AdWords Competition

I liked how the software adapted to the style of keyword research about to be completed. For example, the data I am chasing will be very different if I am looking to generate a large keyword list, compared to say when looking for AdSense niches. Keyword Elite sets itself up differently based on this assumption. Good start.

I worked my way through each of the 5 project types which represent the 5 different function sets the software offers. Here is a breakdown of each function and my experience using it.

1) Analyze Pay Per Click Listings

The first project type available to me from Keyword Elite was the "Analyze Pay Per Click Listings" set-up. With this project type I could configure several different options before it swings into gear.

For example I could choose to mine data from either Google, Yahoo (formally Overture), Miva, and/or Enhance. I could then set the special criteria that could be researched and displayed under the reports tab. These special criteria included KEI, top bids, title results, Google broad match, Google phrase match, and Google exact match. I then set how many keywords I wanted the software to pull from Overture (from between 0 and 100).

Recently they added the ability to add data from Keyword Discovery or Wordtracker if you have a subscription with either of these tools. This is a must for any serious keyword researcher as the Overture data really just doesn't cut it .

Once in action, there are two tabs available on the top window showing either the threads of data coming in live, or the end result of that data mining. The information given in this reports section is fantastic. It gives you:

Results (competition).
Search volume (from the Yahoo Keyword Suggestion Tool).
R/S Ratio.
KEI.
AdWords CPC for broad, phrase, and exact matching (cost range for position 1 - 3).
Number of AdWords Clicks for broad, phrase and exact matching.
Number of AdWords campaigns.
Number of Yahoo campaigns.
Number of Miva campaigns.
Number of Enhance campaigns
Miva Top Bid
Enhance Top Bid
See the actual site URL's of who you are competing against.

It is pretty much exactly the type of information you want when you are looking for PPC traffic.

2) Create a Keyword List

I then jumped in and created a "Create a Keyword List" project. After just a couple of practice tests, the functionality of this project type got me quite excited. Its main focus is to generate a huge list of keywords using a variety of sources. It builds it from Overture, Ask.com, Google Keyword Suggestion Tool, Yahoo!, Meta Tags (so spies on related sites' meta-tags), as well as misspellings. The other fantastic feature is that it integrates directly into Wordtracker and Keyword Discovery. This is one of the few tools that provides good integration with these two fantastic data sources.

You also can specify how many keywords you are looking for. Right up to 10,000 keywords!

Here's a tip. Unless you have lots of time, don’t set the misspelling option. It gives you lots of keywords, but gets a bit unwieldy. I suppose it could be good if you are generating AdSense spam sites... but who wants more of those on the Internet!

I set in my usual fly fishing example and set it to work.

Man, it went to work alright! I soon found that the slider to limit how many keywords you wanted didn’t seem to work. Even though I set it to find 500 keywords, it actually delivered me 2196. Oh well... the more the merrier I suppose.

If you have a look at the bottom of the lower window you can see that there are several tabs. Using these tabs you can drill down to see specifically where the keyword source came from. There were certainly lots to choose from and they were generally pretty well focused.

One thing I liked a lot was that you could have the ability to edit the list under the edit tab. Here you could remove phrases containing certain words, as well as limit the list to phrases that contained certain words. You could also limit the number of words in the phrases, as well as remove certain characters from them.

One nice feature of Keyword Elite was that it gave you the ability to append extra words to the front and rear of the keywords in your list. That is one of the more advanced aspects of keyword research that you can do to expand your keyword lists. For example you could add the words "latest" on the front of the words, or "review" tacked onto the end of them.

It didn’t quite work how I would have liked however. It would have been better if I could have added multiple words to append at once. Unfortunately I could only do it one at a time, and it would not create new words, but modify the existing one. A tweak there in the software would make it much more useful.

3) Select a Keyword List

My next step was to check out the "Select a Keyword List" project type. Now this was a section that I had a little trouble understanding at first. I had to hit the help manual to see what the heck was going on here. I quickly discovered that this searches over 40,000 pre-built lists (with over 2 million phrases) on loads of different topics. Nice one!

I once again ran my fly fishing example and it found me 156 keyword phrases. I could then wrap those in brackets or quotes or both for use in AdWords if I chose to. Other than that, there wasn’t a lot else I could do with them.

4) Analyze Keyword Competition

Once I had had enough of the "Select a Keyword List" section I moved onto the "Analyze Keyword Competition" project type. This feature was interesting I guess from a research point of view. I generally don’t focus too much on my competition other than to make an initial assessment of a niche. This is where this function fits in nicely. Using this function of Keyword Elite I could look at how hot the competition is for a given keyword.

I entered my usual "fly fishing" phrase in the input box. I could also specify how many keywords were looked up, and how many sites were returned per keyword. I was interested in seeing the top 30 keyword phrases, and the top 10 sites for each. Once these details were input I set the software to work.

What Keyword Elite brought back was pretty cool. For each keyword it went and found the top sites that appear organically in the search engines for that term (I am assuming it was Google).

Then for each one of those websites it actually gives you decent data to analyze competition on. As you know, I personally think that KEI is practically worthless even though many people harp on about its merits.

There are lots of other more useful methods for analyzing the fierceness of the competition. For each of the sites in the top 10 results for any given keyword here is what Keyword Elite gave me:

Search volume for that keyword
How many actual sites you are competing against (minor consideration)
Page Rank of those sites
Does the site have that keyword in:
- H1 tags
- Title tag
- B tags
- Image alt text
- First 25 words

There are a bunch of other factors you might like to know like incoming links, Alexa ranking, and site age among other things. But this is a pretty good start.

It gives you pretty good way of seeing how difficult it will be to crack the top 10 for that keyword.

5) Spy on AdWords Competition

This is an interesting feature of Keyword Elite, and one that I was not expecting. It took me about 10 minutes to fully get what was going on here.

Basically the gist of this section is that you can create individual spy projects. For each project you can input your competitors' URL’s, and sets of keywords. The software will go and see if these sites are advertising on Google, and if so, bring you back their ad details. You can also schedule this to do it automatically which is useful.

This is a pretty nice feature. However once again there was no continuity between the different sections of the software. I wanted to plug the sites that I found in the "Competition Spy" project type into here automatically. Instead I found that I couldn’t import those sites I found out of that project type. What the heck!

So you have to manually do this. It would be better if this aspect was automated to actually go out and find your competition, and then keep an eye on them that way. Call me lazy if you want to, but I don’t want to think if I don’t have to!

The Verdict?

So what is the verdict I hear you say! Well conceptually I love it, and while no keyword research tool is perfect, this one is pretty darn close.

So should you buy it? Well I would say yes! Go Get it!

Summary

So what did I end up with after using Keyword Elite ?

Some pretty good PPC data, a keyword list of 2196 words, as well as an assessment of the competition with my niche.

Strong Aspects

Conceptually very good.
Can generate very large keyword lists.
Nice interface.
Good ability to assess competition for a niche.
Integrates with Wordtracker and Keyword Discovery directly.

Weak Aspects

Lacks some continuity between project types.

Who is it ideal for?

This is a good solution for almost all keyword research styles.

Ratings

For Niche Miners:
For Search Engine Optimizers:
For Pay Per Click Advertisers:
For AdSense Publishers:
Usability:
Value:

Site: Check Out Keyword Elite Now!

Analysis Keyword In Keyword Marketing

Mon, 14 Aug 2007 12:11:33 GMT

posted by hilllaryeast

Finding the right Internet marketing tools for your business can be a frustrating task. There are so many to choose from, and if you choose the wrong ones you have to face business crisis. The secret to efficient, profitable and effective marketing on the Internet requires a system utilizing the proper tools and applying them with consistent effort.

Internet marketing has its own unique marketing tools , but if you think those tools are expensive software programs, you are wrong. The most powerful and effective Internet marketing tools are not what you think they are. Select the actual marketing tools, webmasters and marketers use to bring massive traffic to their sites.

If targeted traffic to your website is your concern, stop worrying right at this moment.

Our Traffic Assistants can do it all for you.

Check our website www.trafficassistants.com for more details on hiring and using them to your advantage on Internet.

_________________________________________________________________________

Keyword Marketing

Keyword marketing refers to any advertising that is linked to specific words or phrases. The challenge that many Internet marketers face is deciphering all the promises and finding the right keyword marketing tool for their websites fast. This article will discuss how to go about finding the right keyword marketing tool. Keyword marketing enables a highly effective pull strategy on marketing since it is dynamically activated following a customer request for information on the specific subject of interest (keyword). Keyword marketing can serve as a real-time lead generation tool as well as contribute to the analysis of demand for products.

Unlike other forms of marketing, in keyword advertising there is an active intermediary affecting substantially the user experience. Google, Yahoo and others offer sponsored links on each search result page. Google is aiming at improving the user experience and boosting its revenue, by promoting to a more visible spot, the supposed linked links. It ‘promotes’ links which are frequently selected to higher spots on the result screen. Suppliers aiming at promoting their products and services try to select relevant popular keywords. The prices paid in order to appear on the sponsored links section when a specific keyword is requested by the user are settled at Google through an auction process.

Keyword marketing (or advertising) is a form of context marketing. Context marketing is not a new invention. Traditionally yellow pages depict highlighted entries on the same context (e.g. a specific profession) which are paid or paid at a higher price than the rest of the entries. However, these pages are printed once a year and do not change dynamically as it happens on search engine result pages.

The various forms of keyword marketing are known by many terms such as pay per click and cost per action. There are also keyword marketing tools that help webmasters find the right keywords to bring people to their sites.

Google AdWords is the most well-known form of keyword marketing. Google displays advertisements specifically targeted to the word or phrase typed into a search box. These keyword targeted ads also appear on content sites based on Google's analysis of the subjects on each page of a particular site. Other search engines offering keyword marketing include Yahoo! Search Marketing, Microsoft AdCenter, Miva, etc.

A less common form of keyword marketing hyperlinks individual words within the text of a webpage to small pop-ups displayed by mouseover. Marketing of this type is offered by Kontera. Another option is the Adware program called IntelliTXT offered by Vibrant Media.

Keyword marketing tools are based on the principle of search engine optimization, which states that the anchor text of incoming hyperlinks to a site will cause search engines to associate the site with that term and improve the site's search engine ranking for a given keyword. Keyword marketing research is one of the most important ways of expanding the traffic flow to your site. Whichever keyword search tool you use, make sure you learn to use it right as a marketing strategy.

Building an attractive website with great products and unique services is one aspect of online marketing and getting targeted traffic to that site is another aspect. Any online business needs targeted traffic to survive and excel. We are into traffic generation domain for long. Check out our services at www.trafficassistants.com and see how you can benefit from our affordable service offers.

How To Getting Traffic To Webcam Marketing

Tue, 22 Aug 2007 11:49:54 GMT

posted by hilllaryeast

There is no one method of Internet marketing that you should use. With a well-balanced and thought out plan, you should target several key areas to spread your marketing wisely. By spreading out your marketing and using several key elements and methods, your site will quickly gain a Google page rank and trust factor and your site will start to appear and increase its rankings on all the major search engines.

With a new domain name or website, as long as you do not try and trick the search engines with "black hat" tactics, your site will not be sandboxed for long and within a couple of months your site can get a high-listing with a competitive search term.

Traffic generation is our game of interest. We call them traffic assistants. Check our website www.trafficassistants.com for more details and to hire them.

___________________________________________________________________________

Webcam Traffic

Webcam traffic brings a lot of visitors to your website through online chatting. It gives the visitor utility by providing a glimpse of your location. You can set up a webcam so your customers can view a particular product they are interested in.

The Basics of a Webcam

There are basically two things you can do with a webcam:

(a) Video conferencing\chat - Using software such as Netmeeting or CuSeeMe you can directly connect to someone else using the same program. You can then talk and see each other live while you're connected via the Internet.

(b) Run a webcam webpage – Set up a program to send your cam images to the same Internet server that hosts your website. The images can then be displayed on one of your Web Pages. There are many variations but basically it means that anyone surfing the Net can see your picture.

There are software companies that provide software to load on your computer. This software then transmits your Webcam image to their servers. To see your Webcam image, you must go to a page hosted by them. If you have a fast connection, you can easily set up streaming video using their software. These companies cover a whole group of Webcams on their site and that draws a lot of traffic. Your Webcam page will get a fair amount of visitors by being part of this.

Getting Traffic

After creating an ultimate Webcam page, you like to get some traffic coming to your website. There are quite a few free resources for you to use to generate traffic. Check the following:

1. Webrings - These are groups of sites with similar themes (webcams in this case) that are connected in a ring. Your site will be given a number and some html code to insert on your page. Visitors can use this code to visit the next or previous site in the webring. You get traffic because people are clicking on this code on other sites which brings them to your site. A big busy webring can bring a lot of traffic to your site.

2. Cam Ranking Lists – For being in a healthy competition this is a great way to try and get your site to number one while getting tons of traffic. You sign up and get some html to put on your site. This gives your visitors a link to click on and every time they do that, you would get a vote. The higher you are on the list the more traffic you get because more people see you.

When companies focus on traffic-building strategies for their websites, many do so by casting a wider net, and as a result, they drive less qualified traffic to their websites. New traffic to your website and higher rankings on search engine result pages are key strategies for building a valuable Web presence.

Video Marketing

People like to share and watch videos. This is the reason why Webcam traffic building has become so popular. If you can present your company, products or solutions for a problem through a short video, your website can attract lots of inbound links.

You should put your video on your website. You only need a basic video camera or a webcam, basic video editing software, and you can make a video. You must also add your website URL in the video, and then submit your video to video sharing portals such as YouTube, Shorkle, etc. Later, you will discover that people come to your site through Google’s video search and other video portals. If visitors like your video, they may even link back to your site or post the URL online everywhere. It means you can get many one-way inbound links. It helps in your improving search engine ranking.

If you’re in an image-oriented niche, add more pictures to your website. You will get a lot of traffic if you land one of your images on the front page of these searches. Also add keyword-rich alt tags to your images. This will help your images rank.

Disadvantages are sometimes their servers run quite slowly and during peak hours, it can be almost impossible to use. Plus you have to live by their rules!

Google has added videos, images, news, maps, and books in their search engine result pages (SERPs). You can see many types of media on the SERPs instead of just text-based websites. Google gets about 60-70 percent of the search engine traffic. So, it’s always a good idea to rank high on Google searches.

Also, not only will videos help you rank higher in the SERPs, traffic from web videos have been shown to convert well. If you’re selling affiliate products or have your own product, you can increase your conversion rate by using videos. Even opt-ins and pay per lead offers will convert better with videos.

Interest in webcams has exploded over the past couple of years. Huge number of webcam traffic is now flooding towards various websites. Products like the Quickcam and Webcam32 have made it possible for everyone to have a webcam. A good Webcam will cost from $2,000 - $4,000 and can generate a lot of great traffic. Make it easy for your visitor to get to the Webcam and to send a link to the Webcam to friends via Email.

Promote your wesite

Mon, 29 Jan 2008 12:13:00 GMT

posted by travels4

Promoting your website is fundamental today because more and more peoples come to the internet market for sale and also for buy , so if you sales cars and you run an website for show your company or sale online you need to focus in what you do, e .g. car can be sport or family car , is very different and in internet marketing you must pay attention to this if you are able to find the right niche for your business you pass the first step. More you focus in your niche more for your potential visitor will be easy to find you !

How can you get more visitors to your website? is not sample if you need really make money from
you site you need a lot time and more impostant know how to make the pages of your web site
friendly to the search engine . The search engine is a service for the user Mr Google show to the people the best result from the search about the services or products the user need know , you must be in the top of this results if you want increase traffic and visibility in your web site.

Unfortunately , there's not magic list or website promotion miracle is only about study and hard work don't spam and don't rush . Anyway better see before a professional company and ask what is good for your web promotion . Is very very important start the web site promotion with the good criteria for achieve the top visibility in the net . Remember a successful web site needs lot of visitors and thet means ranking well in the major search engine like Google and Yahoo , the golden rule if you are not sure to ask a SEO or internet marketing company .