Web site Promotion - Articles - Zimbio

Blog Your Way to Fresh Content

Tue, 31 Oct 2007 08:45:00 GMT

posted by jdegerstrom
Number 5 in my series of 6 free PDF SEO reports with advice for do-it-yourself website promotion for small business owners was released today. It is entitled Blog Your Way to Fresh Content, and this free download has no strings attached. You do not have to register or reveal your email address to get your copy of the PDF report. Here's the intro taken from my main site with the complete list of free SEO reports in PDF:

Learn how to set up and post to a blog to add content to your website. Blogs can be more than an online diary, and templates are free. Fresh content like news, press releases, or advice related to your niche provides value to your site. Maximize the benefits with this guide. One post a week will add 52 pages to your site in 1 year.

This illustrated report is 671kb and 17 pages and packaged in a zipped folder. You may download it now. Just "Right-click and Save Target As" for the Blog Your Way to Fresh Content report.

Can't wait for volume 6 in the series? Download the short course for search engine optimization which was #2 in the series and entitled 30 Minute a Day Free Methods. It includes the subject of sitemaps if you want a head start. The full version, and last in the series, will be released before the end of 2007.

TAGS: advice reports seo search engine optimization free download small business advice

About the Author: Jim Degerstrom offers small business advice based on 30 years in management, sales, and marketing, including President or General Manager of small companies in 5 states. He is proficient in website and graphic art design, and runs his online Small Business Resource Center which includes his SBRC Blog from Kissimmee FL USA.

Mannion Custom Painting Site Launch

Fri, 27 Oct 2007 09:36:00 GMT

posted by jdegerstrom
A new custom website launched today for Mannion Custom Painting, LLC of Cumming GA with a matching custom integrated blog.

Here is some information about their Atlanta area home and business painting services taken from their home page:

Our Ultimate Goal is Satisfied Customers: When you entrust your property to Mannion Custom Painting, we go out of our way to create a positive experience. We offer free estimates, consultation for coating and color selection, detailed proposals, excellent craftsmanship, and a written warranty and guarantee on every project.

Learn more about new blogger custom template design here. Blogging offers advantages in SEO, or Search Engine Optimization, because regular posting allows you to add quality original content to your website often.

TAGS: blog blog template seo search engine optimization small business services custom blogger template

About the Author: Jim Degerstrom offers small business advice based on 30 years in management, sales, and marketing, including President or General Manager of small companies in 5 states. He is proficient in website and graphic art design, and runs his online Small Business Resource Center which includes his SBRC Blog from Kissimmee FL USA.

Tap the SEO Power of Google

Mon, 31 Jul 2007 18:52:00 GMT

posted by jdegerstrom
You launch a new small business website, and a year later you're scratching your head wondering why the Brinks truck doesn't show up each day with a delivery. Overall you are competing with billions of web pages for attention, and if you search Google for a generic phrase that describes what you do, you may be hard pressed to find your website listed anywhere in the top 50 pages. Anything less than pages 1 to 5 could mean you will never be found by new prospects.

Consider for a moment that Google is the dominant search engine and offers significant potential for driving traffic to your small business website. In addition, they offer free tools for small business website owners that deserve your attention. Visit the About Google Directory of Services to see the range of free promotional tools for consideration.

Will using these tools make you a Google insider and part of the Google family? No. A paid service like advertising with Google does not mean your website will be favored in search results. Favoritism would violate Google ethics and neutrality. However, these tools do provide valuable means of promoting your website if you take proactive steps to increase the importance of your website with topical fresh content added often.

In particular, review the section "For Website Owners" and check the links for Advertising, Business Solutions, Webmaster Central, and Submit your content to Google.

As just one example, some of my blog posts get traffic within hours of posting instead of days or weeks. You cannot launch your small business website and wait for the Brinks truck. A static site with stale content that does not change is like a dusty attic. Attracting visitors including search engines requires new content added on a regular basis.

The Google tools can help. For advice on fresh content, you may want to download my free seo reports in pdf here to learn about free do-it-yourself methods to promote your small business website. There is no requirement for registration or revealing an email address. SEO, or search engine optimization, and keeping your site updated can make a significant difference in your online success.

TAGS: advice small business advice seo search engine optimization website advice

About the Author: Jim Degerstrom offers small business advice based on 30 years in management, sales, and marketing, including President or General Manager of small companies in 5 states. He is proficient in website and graphic art design, and runs his online Small Business Resource Center which includes his SBRC Blog from Kissimmee FL USA.

New Article with Domain Advice

Fri, 7 Jul 2007 07:34:00 GMT

posted by jdegerstrom
Two calls this week from clients prompted me to expand on previous advice about new domain names for small business owners. Here's an excerpt from my published article Choosing Small Business Website Names:

The real value in the name you choose from a search perspective is how easy it is to spell and remember. Of the two types of visitors to your site, the human visitors and search engines, the ability of a person to remember your domain name and spell it correctly to pass it on to others outweighs any SEO value. Search engines are robots and don't care.

Using words like "greatest", "best", or other exaggerated terms in your domain name is thought by some to be a disadvantage and penalized by search engines. Search algorithms change often and likewise that theory, and although you may not be penalized for using such words, consider the reaction of your human visitors. They may not stick around if they feel you boast without the content to back it up. For a serious small business commercial enterprise, my advice is avoiding adjectives in the domain name entirely.

You may want to read the full domain name advice article here. In addition to domain name selection, points are made about SEO, or search engine optimization, also.

TAGS: advice search engine optimization seo small business advice domain registration

About the Author: Jim Degerstrom offers small business advice based on 30 years in management, sales, and marketing, including President or General Manager of small companies in 5 states. He is proficient in website and graphic art design, and runs his online Small Business Resource Center which includes his SBRC Blog from Kissimmee FL USA.

Adams Site Features Custom Blog

Fri, 28 Jul 2007 05:33:00 GMT

posted by jdegerstrom
Soon after the launch of their new custom website, customer Adams Florida Services chose to have an optional custom integrated blog added to their online home. The custom blog matches the main site color scheme, and will provide advice for Orlando area lawn care, landscaping, and pressure washing services and tips for their visitors and clients throughout Central Florida.

Their first post promises future advice including before and after photographs to demonstrate the difference that professional lawn service and landscape design can do to enhance the look and value of residential and commercial property.

The new blogger custom template design features matching graphics to the main site, 12 major social bookmark service chicklets, and preloaded labels. Blog designs from the Small Business Resource Center include a 15 page tutorial with illustrated step by step instructions for creating posts and publishing.

Readers may be interested in learning about the search engine optimization value of blogging for small business website promotion and download the series of free pdf seo reports here.

TAGS: blog blog template seo search engine optimization small business services custom blogger template

About the Author: Jim Degerstrom offers small business advice based on 30 years in management, sales, and marketing, including President or General Manager of small companies in 5 states. He is proficient in website and graphic art design, and runs his online Small Business Resource Center which includes his SBRC Blog from Kissimmee FL USA.